/ad

/ad

Creates advertising assets including ad copy, creative briefs, campaign structures, and A/B test variants for paid advertising channels. Handles platform-specific ad format constraints and best practices.

Arguments

Parse $ARGUMENTS:

• ad-type: Ad type - search | display | social | video | native | retargeting
• --channel [platform]: Ad channel - google | meta | linkedin | twitter | tiktok | youtube
• --variants [n]: Number of copy variants to generate (default: 3)
• --brief: Generate creative brief before ad copy
• --audience [segment]: Target audience description
• --budget [amount]: Campaign budget for bid strategy recommendations
• --objective [goal]: Campaign objective - awareness | traffic | conversion | leads | sales
• --landing [url]: Landing page URL for message consistency check

Ad Format Specs

Channel	Headlines	Descriptions	Constraints
Google Search	30 chars x 15	90 chars x 4	+ sitelinks, callouts
Meta/Facebook	40 chars headline	125 chars primary text	+ 30 chars description
LinkedIn	70 chars headline	150 chars intro text	+ CTA button
Video (any)	Hook 0-3s	30s total	Script with timestamps

Agent Delegation

• Primary: ad-specialist - Ad copy creation
• Supporting: data-analyst - Performance prediction and optimization

Skills Required

• advertising - Ad platform constraints, bidding strategies, quality score optimization
• copywriting - Persuasive writing, headline formulas, CTA optimization
• ab-testing - Variant design, statistical significance, test methodology

Execution Flow

1. Parse: Extract ad type, channel, audience, objectives
2. Research: Competitor ads, keyword costs, audience insights via WebSearch
3. Brief (if --brief): Generate creative brief:
   • Objective, audience, key message, tone, constraints
4. Create: Generate ad copy per channel format:
   • Google Search: Headlines (30 chars x 15), Descriptions (90 chars x 4), sitelinks
   • Meta/Facebook: Primary text (125 chars), Headline (40 chars), Description (30 chars), image specs
   • LinkedIn: Intro text (150 chars), Headline (70 chars), image specs, CTA button
   • Video: Script with hook (0-3s), problem (3-10s), solution (10-20s), CTA (20-30s)
5. A/B Variants: Generate N variants per ad element:
   • Different headline angles (benefit, urgency, social proof, curiosity)
   • Different CTAs (action-oriented, benefit-oriented, urgency-driven)
6. Optimize: Quality score recommendations:
   • Message-landing page alignment
   • Keyword-headline match
   • Ad relevance signals
7. Report: Output ad package with format compliance

Output Format

ADVERTISING CAMPAIGN
====================
Type:       [ad-type]
Channel:    [platform]
Objective:  [goal]
Audience:   [segment description]
Variants:   [count]

CREATIVE BRIEF (if --brief)
----------------------------
Objective:  [campaign goal]
Audience:   [target segment]
Key Message:[core value proposition]
Tone:       [voice/style]
Constraints:[character limits, format rules]
CTA:        [desired action]

AD VARIANTS
-----------
Variant A [Control]:
  Headline:    [text] ([count]/[limit] chars)
  Description: [text] ([count]/[limit] chars)
  CTA:         [button text]
  Image:       [concept/specs]

Variant B [Benefit Focus]:
  Headline:    [text] ([count]/[limit] chars)
  Description: [text] ([count]/[limit] chars)
  CTA:         [button text]

Variant C [Urgency]:
  [...]

FORMAT COMPLIANCE
-----------------
Channel:    [platform]
[element]:  [PASS|OVER LIMIT] ([count]/[limit])

OPTIMIZATION NOTES
------------------
- [Quality score improvement suggestion]
- [Targeting refinement recommendation]
- [Bid strategy suggestion based on objective]

Example Usage

/ad search --channel google --objective conversion --variants 5 --audience "SaaS decision makers"
/ad social --channel meta --brief --objective leads --budget 5000
/ad video --channel youtube --variants 3 --objective awareness
/ad retargeting --channel meta,google --audience "cart abandoners" --objective sales

Next Steps

작업 완료 후 추천 후속 액션:

#	액션	커맨드	설명
1	성과 분석	/analytics	광고 캠페인 KPI 및 ROI 분석
2	랜딩 페이지	/content	광고 연결 랜딩 페이지 콘텐츠 제작
3	전환 최적화	/cro	광고 유입 전환율 최적화
4	유기적 보완	/seo	유료 광고와 유기적 검색 시너지