claude-ads

Budget and bidding specialist. Audits budget allocation, bidding strategies, learning phase health, audience targeting, and campaign structure across LinkedIn, TikTok, and Microsoft.

Compliance and performance specialist. Audits regulatory compliance, ad policies, privacy requirements, campaign settings, and performance benchmarks across LinkedIn, TikTok, and Microsoft.

Creative quality specialist. Audits ad creative across LinkedIn, TikTok, and Microsoft for format diversity, fatigue signals, platform-native content, and spec compliance.

Google Ads audit specialist. Analyzes conversion tracking, wasted spend, account structure, keywords, Quality Score, ad assets, PMax, bidding, and settings.

Meta Ads audit specialist. Analyzes Pixel/CAPI health, EMQ scores, creative diversity and fatigue, account structure, learning phase, audience targeting, and Advantage+ campaigns.

PPC financial calculator and modeling tool. CPA, ROAS, CPL calculations, break-even analysis, impression share opportunity sizing, budget forecasting, LTV:CAC ratio analysis, and MER (Marketing Efficiency Ratio) assessment. Requires zero API access. Works with pasted data from exports. Use when user says PPC math, ad calculator, break-even, budget forecast, ROAS calculator, CPA calculator, impression share, LTV CAC, or MER.

Brand DNA extractor for paid advertising. Scans a website URL to extract visual identity, tone of voice, color palette, typography, and imagery style. Outputs brand-profile.json to the current directory. Run before /ads create or /ads generate for brand-consistent creative. Triggers on: brand DNA, brand profile, extract brand, brand identity, brand colors, what is the brand voice, analyze brand, brand style guide.

AI image generation for paid ad creatives. Reads campaign-brief.md and brand-profile.json to produce platform-sized ad images using banana-claude. Requires banana-claude (v1.4.1+) with nanobanana-mcp configured. Triggers on: generate ads, create images, make ad creatives, generate visuals, create ad images, generate campaign images, make the images, generate from brief.

Google Ads deep analysis covering Search, Performance Max, AI Max, Display, YouTube, and Demand Gen campaigns. Evaluates 80 checks across conversion tracking, wasted spend, account structure, keywords, ads, and settings. Includes AI Max (search-term-matching, AI Brief, text customization, FUE, brand exclusions) and Smart Bidding signals. Use when user says Google Ads, Google PPC, search ads, PMax, Performance Max, AI Max, AI Brief, broad match audit, Quality Score check, search terms audit, Smart Bidding, or Google campaign.

Landing page quality assessment for paid advertising campaigns. Evaluates message match, page speed, mobile experience, trust signals, form optimization, and conversion rate potential. Use when user says landing page, post-click experience, landing page audit, LP audit, conversion rate, landing page CRO, post-click CRO, or landing page optimization.