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By bssm-oss
Go-to-market skills for PMs: GTM strategy, growth loops, GTM motions, beachhead segments, and ideal customer profiles.
Create a sales-ready competitive battlecard — positioning, feature comparison, objection handling, and win strategies
Design sustainable growth mechanisms — growth loops and GTM motions for product-led and sales-led strategies
Create a full go-to-market strategy — beachhead segment, ICP, messaging, channels, and launch plan
Identify the first beachhead market segment for a product launch. Evaluates segments against burning pain, willingness to pay, winnable market share, and referral potential. Use when choosing a first market, targeting an initial customer segment, or planning market entry strategy.
Create sales-ready competitive battlecards comparing your product against a specific competitor — positioning, feature comparison, objection handling, and win/loss patterns. Use when preparing sales teams, creating competitive materials, or responding to 'why not competitor X?'
Identify growth loops (flywheels) for sustainable traction. Evaluates 5 loop types: Viral, Usage, Collaboration, User-Generated, and Referral. Use when designing growth mechanisms, building product-led traction, or understanding how growth loops work.
Identify the best GTM motions and tools across 7 motion types: Inbound, Outbound, Paid Digital, Community, Partners, ABM, and PLG. Use when selecting marketing channels, choosing between inbound and outbound strategy, or planning cross-channel campaigns.
Create a go-to-market strategy covering marketing channels, messaging, success metrics, and launch timeline. Use when planning a product launch, creating a GTM plan from scratch, or defining a launch strategy for a new market.
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Codex-first repackaging of the original PM Skills marketplace.
This repository exposes 65 product-management skills as top-level Codex skills in skills/. Each skill is a standalone folder with a SKILL.md file that Codex can load directly after installation.
skills/<skill-name>/ structure for Codex.pm-*/skills/* source folders in place so updates can still be traced back to the upstream marketplace layout..claude-plugin/ metadata for provenance, but Codex only needs the top-level skills/ directory.$ARGUMENTS with plain, tool-agnostic guidance../scripts/install_codex_skills.sh
This copies the repository's top-level skills/ folders into:
${CODEX_HOME:-$HOME/.codex}/skills
If the generated skills/ directory is missing or stale, the install script refreshes it first.
./scripts/sync_skills.sh
Use this after editing any source skill under pm-*/skills/*.
skills/ # Codex-ready skill folders
scripts/install_codex_skills.sh
scripts/sync_skills.sh
pm-*/skills/* # Source skills kept from the original marketplace
pm-*/.claude-plugin/ # Legacy Claude plugin metadata
| Domain | Source directory | Skill count |
|---|---|---|
| Data analytics | pm-data-analytics | 3 |
| Execution | pm-execution | 15 |
| Go-to-market | pm-go-to-market | 6 |
| Market research | pm-market-research | 7 |
| Marketing growth | pm-marketing-growth | 5 |
| Product discovery | pm-product-discovery | 13 |
| Product strategy | pm-product-strategy | 12 |
| Toolkit | pm-toolkit | 4 |
Total: 65 skills.
skills/ directory is the Codex-facing surface of this repo.pm-* still document the original Claude plugin packaging; for Codex usage, treat the top-level skills/ directory and the scripts in scripts/ as the source of truth.npx claudepluginhub bssm-oss/pm-skills-codex --plugin pm-go-to-marketMarket research skills for PMs: user personas, market segmentation, sentiment analysis, and competitive analysis.
Execution and product management skills: PRDs, OKRs, roadmaps, sprints, pre-mortems, stakeholder maps, user stories, prioritization frameworks, and more.
PM utility skills: resume review, NDA drafting, privacy policy generation, and grammar/flow checking. Essential tools for product managers beyond core product work.
Product strategy skills for PMs: vision, strategy canvas, value propositions, lean canvas, business model canvas, SWOT, PESTLE, Ansoff Matrix, Porter's Five Forces, and monetization.
Data analytics skills for PMs: SQL query generation and cohort analysis. Analyze user data, generate queries, and identify retention patterns.
A comprehensive library of PM skills covering discovery, strategy, delivery, finance, AI orchestration, and career leadership.
deanpeters68 product management skills (30 phase + 11 foundation + 12 utility + 15 tool) plus 6 sub-agents (pm-critic, pm-skill-auditor, pm-changelog-curator, pm-release-conductor, pm-workflow-orchestrator, pm-skill-router) for AI agents covering the full product lifecycle from discovery through iteration. v2.28.0 adds one foundation skill, foundation-stakeholder-briefings, which turns any source artifact (spec, discovery, GTM, metrics, retro) into a canonical master document plus a set of audience-tailored briefings - one per stakeholder lens, each a traceable projection of the master - so a single piece of work reaches engineering, design, data, exec, legal, and more without the versions disagreeing; the catalog grows from 66 to 67. v2.27.1 is a maintenance patch (the classification sub-count drift gate; no new skills, catalog stays 66). v2.27.0 is the provable-quality release: every measured skill carries trigger-eval fixtures with CI gates for routing drift and new-skill collisions, the catalog surfaces (skill-manifest.json + the generated AGENTS.md catalog) are built from frontmatter behind enforcing staleness gates, the output-quality eval harness + asset gate ship, and the creator/validator family bakes the eval contract into skill creation; no new skills (catalog stays 66). v2.26.0 adds the utility-pm-workflow-builder skill (guided authoring from a workflow idea or a promoted chain to a staged Workflow Implementation Packet) and the /chain command (ad-hoc ordered skill chains routed to the pm-workflow-orchestrator Mode B under a written chain-expression contract, with a --thread flag for declared linear dependency); the catalog grows to 66. v2.25.2 is a maintenance patch (a unified validator-inventory manifest with an enforcing CI parity referee that closes the bash/PowerShell/CI drift class, plus the remaining 2026-06-06 Codex audit fixes); no new skills (catalog stays 65). v2.25.1 is a maintenance patch (documentation-site Pattern S reorg, a generated resource index, an em-dash-scar cleanup with new CI guards, dependency bumps, and a pre-tag validator fix); no new skills (catalog stays 65). v2.25.0 adds the plugin's first hooks: opt-in house-rule guardrails (a PreToolUse hook that blocks em-dash and en-dash characters when enabled in .claude/pm-skills.local.md) plus a confident-only SessionStart phase router that suggests the right Triple Diamond skills for the current repo, and an advisory output-quality CI tier (deterministic invariants over the recorded samples); no new skills (catalog stays 65). v2.24.0 adds the pm-workflow-orchestrator sub-agent and its utility-pm-workflow-orchestrator dispatch skill, a governed runner that takes a saved foundation-prioritized-action-plan (or a user-named chain) and runs an ordered sequence of pm-skills with per-step go/no-go checkpoints; foundation-prioritized-action-plan grows a --run handoff (v1.1.0) that offers to run its own runnable prompts through the orchestrator; the catalog grows to 65. v2.23.0 adds one foundation skill, foundation-prioritized-action-plan, which turns any PM input into an evidence-grounded prioritized action plan using Theory of Constraints and Cynefin; the catalog grows from 63 to 64. v2.22.0 removes the 63 redundant per-skill command wrappers (each skill now appears once, invoked directly by name: /pm-skills:<name> on Claude Code, $<name> on Codex) and adds a native Codex .codex-plugin manifest so Codex discovers the skills; all existing skills unchanged. v2.21.0 is an additive distribution launch: pm-skills becomes installable through the new product-on-purpose marketplace (the recommended home for Product on Purpose plugins) while the existing install path keeps working unchanged, so no existing user has to act; no new skills (catalog stays 63). v2.20.0 adds slash commands for the three workshop sprint methodologies (Foundation Sprint, Design Sprint, and the end-to-end arc) plus documentation-count validator hardening; no new skills (catalog stays 63). v2.19.0 hardened the release-validation tooling so the library polices its own counts, cross-references, and links. v2.18.0 added four highest-consensus content skills: discover-market-sizing (TAM/SAM/SOM multi-framework triangulation), define-prioritization-framework (RICE, ICE, MoSCoW, Weighted Scoring, and Kano run in parallel with a cross-framework comparison), discover-journey-map (stages, touchpoints, emotional curve, and moments of truth), and measure-survey-analysis (honest survey analysis with limitation warnings), each with three thread-aligned samples. It carries forward v2.17.0 native Claude Code sub-agent registration: the sub-agent definitions moved to the canonical agents/ directory (the coordination directory was renamed to _agent-context/ to free the name), so all 4 sub-agents now auto-discover via @-mention on Claude Code; the dispatch skills continue to provide the same capability on Codex CLI, Cursor, Windsurf, Copilot, and Gemini CLI. v2.17.0 also migrates skill frontmatter to the metadata-nested structure per the agentskills.io specification and makes the CI validators bash-3.2 portable. Doc-stack on Astro 6.3.x + Starlight 0.39.x. Carries forward v2.15.0 Sprint Skills (Foundation Sprint family + Design Sprint family + tool-note-and-vote under classification:tool), v2.12.0 OKR Skills set, v2.11.0 Meeting Skills Family, lean canvas, persona, structured templates, real-world examples, 12 workflows including the foundation-to-design end-to-end arc, an interactive skill builder, and lifecycle tools for validating and iterating skills. Follows the agentskills.io specification.
product-on-purpose📋 Product Manager — Investigative Product Strategist + Market-Savvy PM
frank-luongtGo-to-market skills for PMs: GTM strategy, growth loops, GTM motions, beachhead segments, and ideal customer profiles.
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