GTM Skills

GTM Skills

206 production GTM agent skills for Claude Code. Sales, outbound, prospecting, RevOps, ABM, PLG, customer success, founder-led GTM, analytics, and automation — each with framework-cited playbooks, templates, and QA scripts.

Not a prompt pack. An agent-skills repository: portable folders with SKILL.md instructions, reference notes, output templates, and validation scripts. Install what you need. Leave the rest.

---

Quick Install

Claude Code (Plugin)

/plugin marketplace add LeadMagic/gtm-skills
/plugin install gtm-skills@gtm-skills

Smart CLI (Pick Your Skills)

Don't want all 206? Pick exactly what you need:

git clone https://github.com/LeadMagic/gtm-skills.git
cd gtm-skills

# Interactive menu
python3 scripts/cc-gtm.py

# Install a category
python3 scripts/cc-gtm.py --category outbound

# Install a curated bundle
python3 scripts/cc-gtm.py --bundle outbound-stack

# Install specific skills
python3 scripts/cc-gtm.py --skills rb2b-outbound-triggers,cold-email-strategy

# Claude Desktop mode
python3 scripts/cc-gtm.py --desktop --bundle startup-essentials

# List everything
python3 scripts/cc-gtm.py --list

Installs to .claude/skills/gtm-skills/ — Claude Code auto-discovers them.

Claude Desktop

1. Run python3 scripts/cc-gtm.py --desktop --bundle <name> --project ./output
2. Upload skill folders to claude.ai/customize/skills
3. Paste claude-desktop-instructions.md into Project Instructions
4. Ask Claude: "what GTM skills are available?"

---

Curated Bundles

Bundle	Skills	For
outbound-stack	7	Cold email from zero
prospecting-stack	6	Find and verify leads
sales-revops-stack	8	Close deals
founder-gtm	7	Founder-led sales
inbound-stack	6	Inbound engine
cs-stack	5	Customer success
analytics-stack	5	Measure everything
automation-stack	6	Automate GTM
abm-stack	4	Account-based marketing
tools-stack	5	Platform toolkits
startup-essentials	8	First 8 skills every founder needs

python3 scripts/cc-gtm.py --list-bundles

---

24 Categories - 206 Skills

Click to expand full catalog

Category	#	Skills
foundation	8	using-gtm-skills, gtm-context, icp-scoring, icp-targeting-tiers, positioning-messaging, pricing-strategy, buyer-psychology, competitive-intel
outbound	10	cold-email-strategy, cold-email-copywriting, cold-calling, domain-infrastructure, email-deliverability, inbox-setup, sending-platforms, reply-handling, multi-channel-outreach, rb2b-outbound-triggers
prospecting	8	lead-finding, lead-enrichment, email-finding, contact-verification, list-building, signal-scoring, data-enrichment-strategy, social-intent-monitoring
sales-revops	8	pipeline-management, meeting-prep, deal-desk, demo-scripts, objection-handling, sales-enablement, buyer-indecision, transparency-selling
analytics	13	gtm-metrics, attribution, campaign-analytics, tracking-plan, a-b-testing, growth-experimentation, gtm-system-architecture, marketing-strategy, paid-advertising, proactive-alerts, event-analytics, deliverability-monitoring, 1p-tagging-pixels
automation	12	clay-automation, n8n-automation, crm-integration, api-enrichment, waterfall-enrichment, mcp-setup, hubspot-setup, salesforce-setup, attio-setup, ai-sdr-setup, tool-selection-stack, skills-lock
tools	15	clay-toolkit, sequencing-toolkit, n8n-toolkit, ai-prompts-toolkit, crm-toolkit, analytics-toolkit, clay-loops-toolkit, leadmagic-toolkit, support-toolkit, smartlead-workflows, instantly-sequences, lemlist-setup, outreach-sequences, salesloft-cadences, hubspot-sequences
founder-led	41	solo-founder-gtm, founder-sales, fundraising-strategy, financial-modeling, pitch-deck-builder, pricing-psychology, saas-metrics-calculator, building-saas, brand-kit, content-led-growth, founder-brand, engineer-to-founder, and 30 more
inbound	8	content-marketing, inbound-triage, landing-pages, seo-strategy, linkedin-algorithm, linkedin-live-strategy, sales-navigator-prospecting, social-selling, website-visitor-identification