SearchAtlas Toolkit

SearchAtlas Toolkit

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|____/ \___|\__,_|_|  \___|_| |_/_/   \_\__|_|\__,_|___/   ✦

  ✦  /\_/\     SEO · GBP · PPC · Content · AI Visibility
    ( o.o )    Powered by the SearchAtlas MCP — auto-connected
     >   <     21 commands ready  ·  /searchatlas:help
    (")_(")              ·   ✦
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Official command-line toolkit for SearchAtlas — SEO, GBP, PPC, content, and AI visibility, all powered by the SearchAtlas MCP.

👉 New here? Open the visual Quick Start guide →

Connect SearchAtlas to Claude Desktop (no code) or Claude Code in a few minutes — step-by-step, with screenshots-level detail and troubleshooting. No need to read the rest of this page.

For anyone using SearchAtlas to manage SEO, Google Business Profiles, paid ads, content, or AI visibility — solo operators, in-house teams, and agencies alike.

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Quickstart

→ Full visual setup guide — step-by-step for both clients, with troubleshooting, updating, and the all-important per-chat connector tip. Best for first-time setup.

The short version:

Claude Code — install the plugin, then restart Claude Code:

/plugin marketplace add https://github.com/search-atlas-group/amm-toolkit.git
/plugin install searchatlas

Claude Desktop, claude.ai, or Cowork — plugins are Claude Code-only, so add the MCP as a custom connector (Settings → Connectors → Add custom connector):

https://mcp.searchatlas.com/mcp

The first SearchAtlas tool call prompts a one-time OAuth sign-in (create a free account then if you need one). Updating and troubleshooting are covered in the guide.

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What You Get

21 slash commands covering the full SearchAtlas surface. Type /searchatlas:help once installed for the live list.

Diagnostics & Reports

• /searchatlas:scout — Read-only diagnostic across SEO, GBP, PPC, content, AI visibility
• /searchatlas:business-report — Single-business deep dive (OTTO, brand vault, Site Explorer, GBP, PPC, LLM visibility)
• /searchatlas:my-account — Overview of all your SearchAtlas projects, brands, campaigns

Onboarding & Brand Management

• /searchatlas:onboard-client — Guided setup wizard (brand vault import or manual)
• /searchatlas:sync-client — Two-way sync between local brand profile and SearchAtlas brand vault

Marketing Workflows

• /searchatlas:run-seo — Monthly SEO audit + recommendations
• /searchatlas:run-gbp — GBP optimization workflow
• /searchatlas:run-ppc — Google Ads setup and maintenance
• /searchatlas:run-content — Content generation via SearchAtlas Content Genius
• /searchatlas:run-pr — Press release drafting + distribution via SearchAtlas Press
• /searchatlas:run-visibility — AI visibility audit (ChatGPT, Claude, Gemini, Perplexity)
• /searchatlas:summit-shot — Execute single high-impact plays from the Summit playbook

Sharing & Notifications

• /searchatlas:send-slack, /searchatlas:send-discord, /searchatlas:send-email, /searchatlas:send-circle

Setup & Utilities

• /searchatlas:setup-integrations — Configure Slack/Discord/Email/Circle webhooks
• /searchatlas:security-scan — Scan local setup for exposed secrets
• /searchatlas:build-website, /searchatlas:rebuild-website — Marketing site generation
• /searchatlas:help — Command reference

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Your Client Data

Per-client working files live at ~/.searchatlas/clients/{slug}/:

~/.searchatlas/clients/acme-co/
├── brand-profile.md       # canonical client identity (synced with SA brand vault)
├── notes.md               # freeform notes
├── scouts/                # /searchatlas:scout reports
├── reports/               # /searchatlas:business-report outputs
├── workflows/             # /searchatlas:run-* logs
└── shots/                 # /searchatlas:summit-shot executions

Want client data on a synced drive (Dropbox, iCloud, etc.)? Set SA_CLIENTS_DIR=/path/to/your/folder in your environment.

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Integrations (Optional)

The /searchatlas:send-* commands need webhooks/keys. Configure once via /searchatlas:setup-integrations, or manually in ~/.searchatlas/.env: