By seranking
Automate end-to-end SEO workflows by connecting SE Ranking data with Planable social campaigns, generating content briefs, technical audits, backlink analysis, competitive gap reports, and AI-search optimization—all through natural language prompts
Find the AI-search prompts and topics where a brand is invisible (or losing to competitors) in SE Ranking, then turn those gaps into a social campaign in Planable and set up before/after tracking. Use this skill whenever the user wants to improve how their brand shows up in AI answers (ChatGPT, Perplexity, Gemini, Google AI Overview, AI Mode) through content, or says things like "what should we post to get cited by AI", "where are competitors winning in AI answers and we're not", "create content for the prompts we're missing", "improve our AI visibility with social", "AEO/GEO content plan", or "turn our AI search gaps into posts". Always activate when AI-search visibility is the goal and Planable is where the content will be made.
Build a data-backed client onboarding proposal for an agency starting a new engagement, combining an SE Ranking SEO + AI-search audit with a Planable analysis of the client's current social performance. Use this skill whenever an agency wants to show a new (or about-to-sign) client where they stand and what the plan is, or says things like "build an onboarding proposal for [client]", "we're starting with [client], put together the SEO + social analysis", "create a client proposal with audit and social baseline", "scope a SEO + AI + social engagement", or "show the client their opportunities and our plan". Assumes the client's social accounts are already connected in Planable. Always activate for new-engagement proposals that pair SE Ranking analysis with Planable social data.
Build and track local search visibility with SE Ranking city-level rank tracking and turn it into local social content in Planable, including Google Business Profile posts. Use this skill whenever the user wants to grow a business's presence in a specific city or cities and pair it with local social, or says things like "track our rankings in [city]", "set up local rank tracking", "we want to show up in local search", "create Google Business Profile posts", "local SEO plus social for our locations", or "how are we ranking city by city and what should we post locally". Always activate for local/multi-location visibility work that combines SE Ranking rankings with Planable local/GMB content.
Paid-search competitive landscape for a domain or keyword. Pulls SE Ranking's PPC data — domain ad keyword footprint, ad copy patterns, who else bids on the same keywords, SERP shopping/ad-pack visibility — and produces a competitive ads brief plus a recommended bid-keyword shortlist. Use when the user asks "paid search analysis", "competitor ads", "PPC competitive", "ad copy intelligence", "shopping pack", "who bids on this keyword", or "paid keyword footprint".
Generate a demand-gen landing page for an SEO agency, complete with pain-point hook, proof, a free-audit lead magnet flow, and CTAs tuned for cold traffic. Pulls real competitive and AI-search data for the agency's target niche to make the copy specific and credible. Use when the user asks for an SEO agency landing page, lead-gen page for an SEO agency, demand-gen page, free-audit landing page, or wants to convert cold traffic into discovery calls.
External network access
Connects to servers outside your machine
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Production-ready Claude Agent Skills for SEO, powered by the SE Ranking remote MCP. Each skill turns raw API data into a finished SEO deliverable — content briefs, AI Search share of voice, page intelligence, structured data, drift monitoring, SXO diagnostics, competitive analysis, and more.
These Claude Skills are designed to work with the SE Ranking MCP server, but they document every API call explicitly so they can also be adapted to other SEO data providers.
Three ways. Pick the first one that fits.
The easiest setup — no terminal needed. Cowork in Claude Desktop installs the plugin from a marketplace through a UI flow.
seranking/seo-skills.Skills are available in your next Cowork session. Trigger them by name — seo-content-brief, seo-page, etc. — or just describe what you want and Claude picks the right one.
If you use Claude Code in the terminal:
/plugin marketplace add seranking/seo-skills
/plugin install seo-skills@seranking
Trigger skills with /seo-content-brief, /seo-page, etc. — no seo-skills: prefix needed. Or just describe what you want and Claude picks the right skill. Update the marketplace later with /plugin marketplace update seranking.
seo-google or the optional extensions)Options 1 and 2 cover 25 of 26 skills. The 26th — seo-google — ships Python scripts that need a local clone. The optional Firecrawl + Google extensions also need this. If neither matters to you, skip this option.
git clone --depth 1 https://github.com/seranking/seo-skills.git
bash seo-skills/install.sh
The installer is interactive — it asks which extensions to install. Accept the defaults and you're done. Re-running pulls the latest version and re-runs the chosen extensions. Requires git, python3 3.10+, and (for Firecrawl) node 20+.
curl -fsSL https://raw.githubusercontent.com/seranking/seo-skills/main/install.sh | bash -s -- --all
--all enables both extensions. Use --firecrawl / --google individually, or --no-extensions to clone only. Default clone target is ~/.local/share/seo-skills; override with --target /path/to/dir.
The manual install only wires your environment (extensions, Python deps, ~/.config/seo-skills/). You still need Option 1 or 2 above so Claude can find the skill files.
SE Ranking is also packaged as a Cursor plugin. Once it is listed on cursor.com/marketplace, install it from the marketplace, or add it by name in Cursor:
/add-plugin se-ranking
The hosted SE Ranking MCP server is declared in mcp.json and is auto-detected when the plugin is installed — open Cursor's MCP settings and sign in via OAuth (no API token to manage). The same skills ship to the Cursor agent.
The SE Ranking remote MCP auto-registers when you install the plugin — there's no separate claude mcp add step. On your first session, run /mcp and sign in via OAuth. No API token to manage. If you don't have an SE Ranking account yet, sign up — API access is required.
If /mcp doesn't list se-ranking after install — typically because you're on a Claude Code build that pre-dates plugin-bundled MCP servers — register it directly:
claude mcp add --transport http se-ranking https://api.seranking.com/mcp
Then run /mcp and complete OAuth. (User-scope registrations outrank plugin-bundled ones, so this safely overrides whatever the plugin shipped with.)
25 finished example outputs — covering 25 of the 26 skills — live in examples/. Each is a real run against a publicly observable target. Three flagship examples to skim before installing:
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20 SEO/GEO skills and 5 commands on one shared contract for keyword research, content creation, technical audits, schema markup, monitoring, quality gates, entity truth, and campaign memory.
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SEO automation skills for Claude Code — SERP analysis, keyword research, rank tracking, content briefs, and more. Powered by NodesHub API.
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