By WordPress
Generate on-brand WordPress marketing content via AI agents: draft WordCamp event recaps for WordPress.org/news from live notes, write official project voice posts following the Marketing Style Guide and Brand Book, and create per-platform social copy with proper character limits and hashtags.
Draft a flagship WordCamp event recap for WordPress.org/news in the Events category, grounded in real event notes and live event sources rather than an AI summary of a schedule. Use when writing, drafting, building, or revising a recap of a WordCamp such as WordCamp US, WordCamp Europe, WordCamp Asia, or another flagship regional WordCamp, including coverage of Contributor Day, opening and closing keynotes, sessions and tracks, sponsors, photo galleries, human texture, and next-event calls to action. Builds on the wordpress-news-writing skill and adds event-recap-specific input requirements, a required source-gathering pass, post structure, tone and humanizer rules, and a final self-edit checklist.
Draft posts for WordPress.org/news in the official voice of the WordPress open source project, following the WordPress Marketing Style Guide and Brand Book. Use whenever the user wants to write, draft, ghostwrite, or revise a WordPress.org/news post, a WordPress project announcement, a version release post (major, minor, maintenance, security, beta, or release candidate), a product or feature launch, a WordCamp recap, or any public-facing content that should read as if it comes from the WordPress project. Also use when adapting existing copy into the WordPress.org news voice, or when checking that a draft matches WordPress editorial and terminology conventions.
Generate ready-to-publish social media posts for the WordPress open source project across X, Bluesky, Threads, Mastodon, Facebook, Instagram, LinkedIn, and Tumblr from a single feed item (post title, URL, and content). Use when turning a WordPress.org/news post, developer.wordpress.org/news article, WordPress Showcase entry, WordCamp event page, or other WordPress community link into per-platform social copy in the WordPress project voice. Applies the WordPress Marketing Style Guide, per-platform character limits, approved hashtags, shortlink detection, and tone calibration, and emits one labeled field per platform for downstream automation.
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The WordPress marketing team is not currently meeting weekly, but this repository remains the place where marketing tasks are organized. Amplification requests for social media and Showcase activities are still running, and you can find out more about them in the following links:
You can also follow WordPress on social media platforms and help amplify our messages: WordPress Social Media.
This repository also hosts a small library of reusable skills for AI agents that write and check content in the WordPress project voice. Each skill bundles its own instructions and brand references, so a skills-aware agent (or a person working by hand) can produce on-brand drafts for the project's marketing and communications work.
See skills/README.md for what each skill does and how to use it.
The skills are also packaged as an installable plugin. In Claude Code, add this repository as a plugin marketplace, then install the wordpress-marketing-skills plugin (listed in the wordpress-marketing-team marketplace). The manifests live in .claude-plugin/; see the plugin marketplace documentation for the exact /plugin marketplace add and /plugin install commands.
Everything these skills produce is a draft for human review before it is published under a contributor's name or posted to an official channel.
npx claudepluginhub wordpress/marketing --plugin wordpress-marketing-skillsPublish posts to WordPress. Use for: publish blog post, upload to WordPress, פרסם בבלוג.
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