adspirer-performance-review

Performance review

Follow adspirer-mcp before any tool call. This skill only reads — it never changes a campaign.

Where the numbers come from

The two big platforms have direct, top-level performance tools. The rest go through their router.

Platform	How
Google Ads	get_campaign_performance — call it directly
Meta Ads	get_meta_campaign_performance — call it directly
TikTok	tiktok_ads router → execute → get_tiktok_campaign_performance
LinkedIn	linkedin_ads router → execute → get_linkedin_campaign_performance
Amazon	amazon_ads router → execute → get_amazon_campaign_performance
ChatGPT Ads	chatgpt_ads router → execute → get_chatgpt_performance

Calling the routed ones directly by name will fail — they aren't in the tool list. Pass raw_data: true when the user wants the numbers rather than the rendered summary.

Only pull the platforms the user has actually connected. Check get_connections_status first instead of firing six calls and reporting five failures.

Before you trust a single number

Verify conversion tracking. Run audit_conversion_tracking. It returns a health score and findings across Google, Meta, and LinkedIn — pixels, CAPI, dedup, conversion actions, enhanced conversions, attribution.

If tracking is broken, every conversion metric below is fiction, and the honest answer to "how are my ads doing" is "I can't tell you yet, and here's why." Say that before presenting a CPA. This is the single most valuable thing this skill does.

Also check the window. Amazon's last 48 hours are incomplete. Today is always partial. A "drop" that is really an unfinished day is the most common false alarm in this job.

The scorecard

Report per platform, then in total:

• Spend — and pace against the monthly budget
• Conversions and cost per conversion
• ROAS, where revenue is tracked
• CTR and CPC — diagnostic, not goals
• Change vs the previous equivalent period

Compare like with like: last 7 days against the 7 before, not against a partial week.

Say what it means

A table is not a review. Lead with the answer:

Google is doing the work — 34 leads at $41, under your $50 target. Meta spent $890 for 3 leads. The Meta ad set has a frequency of 4.2 and its CTR halved over two weeks; that's creative fatigue, not targeting.

Name the biggest problem and the biggest opportunity. Give one recommendation, with the number attached. Offer to act — don't act. Changes belong to adspirer-optimize.

When something moved sharply

Use the anomaly tools rather than speculating: explain_performance_anomaly (Google), explain_meta_anomaly, explain_tiktok_anomaly, explain_linkedin_anomaly. They compare windows and attribute the delta to a cause.

Before blaming the algorithm, check the boring explanations: a campaign paused, a budget changed, a disapproved ad, a landing page that started 404ing, a conversion tag someone removed on deploy.

Make it easier to look at

A scorecard across six platforms is a table the user will squint at, and a trend is a shape, not a column of numbers.

Offer an artifact: platform cards, a spend-vs-conversions chart, the anomalies called out. It's a private page that updates in place, so a weekly review can republish to the same URL instead of scrolling back through the transcript. Keep charts as SVG or CSS rather than embedded images.

Make it recurring

A review is worth more every week than once. When the user likes what they just read, offer to schedule it — this host can, and they can create it just by asking.

In Cowork, that's a scheduled task via /schedule — it runs remotely, so a sleeping laptop doesn't matter. In Claude Code, it's a routine; prefer a remote one, because a local Desktop task is skipped whenever the machine is asleep at the scheduled hour — exactly when a Monday-morning review would fire.

Each run costs tool calls against their monthly quota, the same as a live conversation. Weekly is the right default; daily only for accounts spending enough to justify it. Say so before setting it up.

If the user wants it delivered by email instead, or this host has no scheduler, Adspirer's monitoring_and_reporting router does server-side scheduled briefs. See references/host-surfaces.md in adspirer-agent.

Don't

• Don't average CPA across platforms with wildly different volumes and call it "blended performance" without saying so.
• Don't present a 3-day window as a trend.
• Don't fabricate a number when a tool fails. Say the call failed and which one.
• Don't schedule a daily review for an account that spends $20 a day. The runs cost more attention, and more quota, than the findings are worth.