Plan LinkedIn content strategy, commenting engagement, and thought leadership campaigns. Use when planning weekly content calendars, developing commenting strategies for visibility, building topic authority, or coordinating newsletter promotion. Includes engagement tactics, growth benchmarks, and personal brand building frameworks for December 2025.
This skill inherits all available tools. When active, it can use any tool Claude has access to.
references/REFERENCES.mdKey shifts:
For consistent growth:
1 post/day (or 3-4/week minimum)
5 meaningful comments/day on others' posts
10 minutes engaging in your niche
| Pillar | % | Examples |
|---|---|---|
| Educational | 40% | Tutorials, frameworks, how-tos |
| Thought Leadership | 25% | Industry insights, opinions, trends |
| Personal/Story | 20% | Lessons learned, behind-scenes |
| Community | 15% | Celebrating others, asking questions |
Commenting often produces better results than posting alone.
Do:
Don't:
Morning (10 min):
- Check notifications, reply to comments on your posts
- Comment on 3-5 posts from key accounts in your niche
Lunch (5 min):
- Quick engagement scan
- 2-3 thoughtful comments
Evening (5 min):
- Reply to new comments on your posts
- 2-3 comments on trending content in your field
| Day | Content Type | Format |
|---|---|---|
| Monday | Industry insight / tip | Text post |
| Tuesday | Tutorial / How-to | Carousel |
| Wednesday | — | Commenting only |
| Thursday | Story / Lesson learned | Text post |
| Friday | Poll or discussion starter | Poll |
LinkedIn rewards consistent expertise in specific topics.
Primary: Data visualization, Python for data science
Secondary: Spanish-language tech education, data storytelling
Tertiary: Behind-the-scenes of creating content
LinkedIn penalizes external links. Smart promotion requires strategy.
Post 1 (Day of newsletter):
[Key insight or teaser from newsletter]
[2-3 supporting points]
Full breakdown in today's newsletter — link in comments 👇
What's your experience with [topic]?
Post 2 (2-3 days later):
[Different angle on same topic]
[Value that stands alone]
I wrote about this in depth recently.
DM me "newsletter" if you want the link.
Instead of linking to newsletter:
| Metric | Good | Great |
|---|---|---|
| Engagement rate | 4%+ | 6%+ |
| Impressions/post | 1K+ | 5K+ |
| Comments/post | 5+ | 20+ |
| Profile views/week | 100+ | 500+ |
| Connection acceptance | 30%+ | 50%+ |
LinkedIn measures how long people read your content. Optimize for:
Personal profiles outperform company pages on LinkedIn.
For tacosdedatos (one-person operation): Focus entirely on personal profile.
Newsletter article (2000 words)
↓
LinkedIn carousel (10 slides with key points)
↓
Text post (different angle, next day)
↓
Poll (related question, later in week)
| Platform | LinkedIn Version |
|---|---|
| Twitter thread | Carousel with expanded points |
| Instagram Reel | Behind-scenes story about the topic |
| Blog post | Key insight + "full article in comments" |
Week -1:
- Teaser post: "I'm working on something..."
- Behind-scenes content
- Poll: "Would you be interested in [topic]?"
Launch Week:
- Day 1: Announcement (carousel)
- Day 2: Testimonial/social proof
- Day 3: FAQ post
- Day 4: Story about why you created it
- Day 5: Last chance reminder
+ Daily commenting throughout
Week 1: Establish value
- Mon: Educational carousel from recent issue
- Thu: Story about why you started the newsletter
Week 2: Social proof
- Tue: Share subscriber feedback/testimonial
- Fri: "X things I learned writing newsletter for Y months"
Week 3: Direct ask
- Wed: "Here's what subscribers get" + link in comments
Week 4: Community
- Tue: Feature content from subscriber/reader
- Thu: Q&A about newsletter topics
Algorithm Penalties:
Brand Damage:
## LinkedIn Strategy Review
### Performance
- [ ] Average engagement rate vs last quarter
- [ ] Top 5 performing posts — what worked?
- [ ] Lowest 5 performing posts — what to avoid?
- [ ] Follower growth rate
- [ ] Profile view trends
### Content
- [ ] Are we hitting content pillar ratios?
- [ ] Which topics resonated most?
- [ ] Are we building topic authority?
- [ ] Newsletter promotion effectiveness?
### Engagement
- [ ] Commenting consistency?
- [ ] Quality of conversations started?
- [ ] New connections from engagement?
### Adjustments
- [ ] Topics to emphasize more
- [ ] Topics to reduce
- [ ] Format experiments to try
- [ ] Posting time optimizations
For algorithm research, source links, and detailed tactics, see references/REFERENCES.md.