Load when developing digital products, courses, templates, ebooks, or other info products. Contains frameworks for product ideation, validation, pricing, and launch strategies for creator businesses.
This skill inherits all available tools. When active, it can use any tool Claude has access to.
Build products that solve real problems for your audience. Validate before building. Price based on value, not time. Start small, iterate fast.
"Offering services is a great way to earn revenue and learn what your audience needs and will pay for. Then you can figure out how to create products that decouple your earnings from your time." — Alexis Grant
Best for: Teaching comprehensive skills Price range: $29-500+ Effort: High (10-50+ hours to create) Scalability: Excellent
Formats:
Best for: Saving time for practitioners Price range: $9-99 Effort: Medium (5-20 hours) Scalability: Excellent
Examples:
Best for: In-depth reference material Price range: $9-49 Effort: Medium (20-50 hours) Scalability: Excellent
Formats:
Best for: Ongoing value delivery Price range: $9-99/month Effort: High (ongoing) Scalability: Good (with systems)
Includes:
Best for: High-touch, premium value Price range: $100-500/hour Effort: High (per client) Scalability: Low (but high revenue)
Formats:
| Factor | Weight | Score (1-5) | Weighted |
|---|---|---|---|
| Audience demand | 25% | ||
| Your expertise | 20% | ||
| Market gap | 20% | ||
| Revenue potential | 15% | ||
| Creation effort | 10% | ||
| Alignment with brand | 10% | ||
| Total | 100% |
Example:
"I'm creating a course on [topic]. Early bird price is $49 (regular $99). If 50 people enroll, I'll build it. Full refund if we don't hit the goal."
| Product Type | Minimum Signal | Green Light |
|---|---|---|
| Course ($100+) | 20 pre-sales | 50+ pre-sales |
| Template ($29) | 50 waitlist | 100+ waitlist |
| eBook ($19) | 100 waitlist | 200+ waitlist |
| Membership | 25 founding members | 50+ founding |
**Before State**: [Where the student starts]
**After State**: [Where the student ends up]
**Core Promise**: "By the end of this course, you will be able to [specific outcome]"
## Module 1: [Foundation/Context]
- Why this matters
- Key concepts
- Mindset shifts needed
## Module 2: [First Skill/Technique]
- Step-by-step process
- Examples and practice
- Common mistakes
## Module 3: [Build on Module 2]
- Advanced application
- Real-world scenarios
- Troubleshooting
## Module 4: [Integration]
- Putting it all together
- Complete project
- Next steps
### Lesson Title
**Learning Objective**: After this lesson, you'll be able to [specific skill]
**Duration**: [X] minutes
**Content**:
1. Concept explanation (20%)
2. Demonstration (40%)
3. Practice exercise (30%)
4. Summary/takeaways (10%)
**Resources**:
- [Code files]
- [Cheat sheet]
- [Additional reading]
| Price Point | Total Duration | Modules | Lessons/Module |
|---|---|---|---|
| $29-49 | 1-2 hours | 3-4 | 3-5 |
| $99-149 | 3-5 hours | 5-7 | 4-6 |
| $199-299 | 8-12 hours | 8-12 | 5-8 |
| $399+ | 15+ hours | 10-15 | 6-10 |
Recommendation: Start with MVP, upgrade based on sales
**What problem does it solve?**
[Description]
**What's the cost of NOT solving it?**
- Time cost: [hours/month] × [hourly rate] = $[X]
- Opportunity cost: $[X]
- Frustration/stress cost: [qualitative]
**What's the value of solving it?**
- Time saved: $[X]
- Revenue gained: $[X]
- Career advancement: $[X]
**Total Value**: $[X]
**Recommended Price**: 5-10% of annual value
For LATAM audience, consider:
PPP Guidelines:
| Region | Discount from US price |
|---|---|
| Mexico | 30-40% |
| Colombia | 40-50% |
| Argentina | 50-60% |
| Brazil | 30-40% |
## Basic - $49
- Core course content
- Lifetime access
- Community access
## Pro - $99 (Most Popular)
- Everything in Basic
- Bonus resources
- Certificate of completion
- Priority support
## VIP - $249
- Everything in Pro
- 1:1 coaching call
- Private community channel
- Future updates included
| Metric | What It Tells You | Target |
|---|---|---|
| Conversion rate | Landing page effectiveness | 2-5% |
| Refund rate | Product-market fit | <5% |
| Completion rate | Course engagement | 30-50% |
| NPS score | Customer satisfaction | 40+ |
| Customer LTV | Long-term value | 2x+ product price |
**Gross Revenue** = Units Sold × Price
**Net Revenue** = Gross - (Refunds + Fees)
**Fees**: Platform (3-10%) + Payment (2.9% + $0.30)
**Break-even Point** = Fixed Costs / (Price - Variable Costs)
**Example**: $2,000 creation cost / ($99 - $12 fees) = 23 sales to break even
❌ Spending months on a product no one wants ✅ Validate with pre-sales or waitlist first
❌ $19 for a comprehensive course ✅ Price based on value, not hours
❌ Perfect production, every feature ✅ MVP that delivers core transformation
❌ One launch, then silence ✅ Evergreen funnel + periodic relaunches
❌ Focus only on new sales ✅ Help existing customers succeed (testimonials, referrals)