Load when working on newsletter sponsorships, creating media kits, pricing sponsorship placements, evaluating sponsor fit, or managing sponsor relationships. Contains comprehensive guidelines for newsletter monetization through sponsorships.
This skill inherits all available tools. When active, it can use any tool Claude has access to.
Sponsorships should create a win-win-win: value for the sponsor (ROI), value for the reader (relevant offers), and revenue for the publication. Never sacrifice reader trust for short-term sponsor revenue.
Formula: (Sponsorship Price / Subscribers) × 1,000
| Audience Type | Typical CPM Range |
|---|---|
| General consumer | $10-25 |
| B2B general | $25-50 |
| B2B specialized | $50-100 |
| High-value niche | $75-150+ |
Based on opens: (Price / (Subscribers × Open Rate)) × 1,000
A 10,000 subscriber newsletter with 50% open rate has 5,000 effective impressions.
| Subscribers | Price Range | Notes |
|---|---|---|
| 1,000-5,000 | $50-300 | Focus on engagement over scale |
| 5,000-15,000 | $300-800 | Professional media kit needed |
| 15,000-50,000 | $800-3,000 | Multiple placement tiers |
| 50,000-100,000 | $3,000-10,000 | Premium pricing justified |
| 100,000+ | $10,000+ | Enterprise deals, custom packages |
## [Newsletter Name]
**Tagline**: [One-line description]
**Mission**: [Why you exist, who you serve]
**Topics Covered**:
- Topic 1
- Topic 2
- Topic 3
**Publishing Frequency**: [Daily/Weekly/etc.]
**Founded**: [Date]
## Our Audience
**Total Subscribers**: [Number]
**Average Open Rate**: [%] (industry avg: 20-25%)
**Average Click Rate**: [%] (industry avg: 2-3%)
### Who Reads Us
**By Role**:
- Data Scientists: 35%
- Data Engineers: 25%
- Analysts: 20%
- Students/Learners: 15%
- Other: 5%
**By Location**:
- Mexico: 40%
- Spain: 20%
- Argentina: 15%
- Colombia: 10%
- Other LATAM: 15%
**By Company Size**:
- Enterprise (1000+): 30%
- Mid-market (100-999): 35%
- Startup (<100): 25%
- Freelance/Student: 10%
### Audience Interests
[Data from surveys, engagement analysis]
## Engagement Metrics
**Key Stats**:
- [X]% open rate (vs industry [Y]%)
- [X]% click rate on sponsor links
- [X] average replies per issue
**Reader Testimonials**:
> "[Quote from reader about value]" - [Name, Role]
**Growth**:
- [X]% month-over-month subscriber growth
- [X]% year-over-year growth
## Sponsor Success Stories
### [Company Name]
**Campaign**: [What they promoted]
**Results**:
- [X] clicks to landing page
- [X]% click-through rate
- [Conversion/signup numbers if available]
> "[Quote from sponsor about experience]" - [Sponsor Contact]
## Sponsorship Options
### Primary Sponsorship - $[X]
- Top placement
- [X]x[Y] image
- Headline, description, CTA button
- Typically [X-Y] clicks
### Secondary Sponsorship - $[X]
- Mid-newsletter placement
- Smaller image or text-only
- Typically [X-Y] clicks
### Classified Listing - $[X]
- Footer section
- Text only (2-3 lines)
- Best for job listings, tools
### Package Deals
- 4-week commitment: 10% off
- 8-week commitment: 15% off
- 12-week commitment: 20% off
*Custom packages available for launches and special campaigns.*
## Creative Requirements
### Images
- **Primary**: 600×300 pixels (2:1 ratio)
- **Secondary**: 300×200 pixels (3:2 ratio)
- **Format**: PNG or JPG, under 200KB
- **Style**: Clean, minimal text overlay
### Copy
- **Headline**: 50 characters max
- **Description**: 150 characters max
- **CTA**: 25 characters max
### Links
- Include UTM parameters for tracking
- One link per placement
- No redirect chains
### Deadlines
- Creative due: 3 business days before send
- Changes accepted: Up to 24 hours before send
Subject: Sponsorship Opportunity - [Newsletter Name] ([X]k [audience type] subscribers)
Hi [Name],
I'm [Your Name], publisher of [Newsletter Name], a [frequency] newsletter
reaching [X] [audience description] in [region/language].
I noticed [Company] is [reason they're a good fit - new product, hiring,
similar sponsor in space]. Our audience of [specific description] would
be a great fit because [specific reason].
**Quick stats:**
- [X] subscribers
- [X]% open rate
- [X]% sponsor click rate
Would you be open to a quick call to explore sponsorship options?
I've attached our media kit with full details.
Best,
[Your Name]
## Sponsorship Performance Report
**Sponsor**: [Company Name]
**Campaign Date**: [Date]
**Placement**: [Primary/Secondary/etc.]
### Results
| Metric | Result | Benchmark |
|--------|--------|-----------|
| Impressions (opens) | [X] | [X] |
| Clicks | [X] | [X] |
| Click Rate | [X]% | [X]% |
### Observations
[Any notable patterns - which links performed best, time of clicks, etc.]
### Recommendations
[Suggestions for future campaigns]
### Next Steps
[Renewal options, upcoming availability]
"It's too expensive"
"Our rates reflect the quality and engagement of our audience. Sponsors typically see [X]% CTR, which translates to [Y] cost per click - competitive with paid channels. Would a smaller placement work for testing?"
"We need guaranteed results"
"We can't guarantee specific outcomes, but I can share historical sponsor performance data. Our average sponsor CTR is [X]%, and [Y]% of sponsors renew after their first campaign."
"We have limited budget"
"I understand budget constraints. We have smaller placements starting at $[X], or we could explore a multi-week package with a discount. What's your target CPM or cost-per-click?"