Brand World Design Skill

Overview

Brand World Design (BWD) transforms brand strategy development into a journey through Seven Chambers, each governed by a Hermetic principle and guarded by a specialized agent.

Built on Subfracture's "Whole of World Design" philosophy, BWD treats brands not as logos or taglines but as complete worlds that people enter.

When to Use This Skill

Activate this skill when users:

• Want to develop brand strategy or positioning
• Need to define their target audience (MVP)
• Want to articulate their brand purpose or vision
• Need the FOR/ONLY/BECAUSE positioning framework
• Want creative strategy using Problem-Insight-Truth-Solution
• Ask about brand differentiation or competitive positioning
• Want to create a comprehensive Brand World Document

The Seven Chambers

Chamber	Guardian	Principle	Focus
Mind	The Visionary (Maya)	Mentalism	Purpose, vision, essence
Mirrors	The Architect (Kai)	Correspondence	FOR/ONLY/BECAUSE positioning
Resonance	The Resonant (Rio)	Vibration	Audience, MVP, tribes
Poles	The Navigator (Alex)	Polarity	Differentiation, objectives
Rhythm	The Bard (Zara)	Rhythm	Problem-Insight-Truth-Solution
Chains	The Skeptic (Sam)	Cause & Effect	Validation
Union	The Weaver (Danni)	Gender	Synthesis

Core Frameworks

FOR/ONLY/BECAUSE Positioning

FOR: Who is this specifically for? Not everyone. Someone specific.

"For [specific audience] who [specific need]..."

ONLY: What makes you the only one? Not different. ONLY.

"[Brand] is the only [category] that [unique attribute]..."

BECAUSE: Why should they believe you? What proof exists?

"Because [evidence/credentials/story]..."

Example (KFC):

• FOR busy families who want satisfying meals without the wait
• KFC is the ONLY fast food chain with a secret recipe of 11 herbs and spices
• BECAUSE Colonel Sanders perfected it over decades

PITS Creative Strategy

PROBLEM: What's the tension in your customer's world?

• Surface problem (what they complain about)
• Deeper problem (the problem behind the problem)

INSIGHT: What do you understand that others don't?

• The "aha" that reframes everything

TRUTH: What's the uncomfortable reality no one says?

• What people feel but don't articulate

SOLUTION: How does your brand become the inevitable answer?

Journey Tracks

Quick Journey (~15 min)

• For those who know their purpose
• Chambers: Mirrors → Poles → Chains → Union
• Output: Positioning Statement

Full Journey (~60-90 min)

• Complete brand world development
• All seven chambers in sequence
• Output: Brand World Document

Enterprise Journey (Multi-session)

• For complex organizations
• Extended validation + portfolio architecture

Artifacts Generated

Artifact	Chamber	Contents
Purpose Brief	Mind	Personal meaning, purpose origins, vision horizons, essence word
Goals Brief	Mind	Goal confidence, market definition, success metrics
Positioning Draft	Mirrors	FOR/ONLY/BECAUSE, competitive landscape
Segment Profiles	Resonance	MVP definition, tribal identity, emotional drivers
Positioning Statement	Poles	Refined position, polar map, competitive moat
Campaign Brief	Poles	SMART objectives, strategic priorities
Creative Brief	Rhythm	PITS statements, narrative arc, creative territory
Validation Report	Chains	Validation scores, assumption audit, risks
Brand World Document	Union	Complete synthesis of all chambers

Key Questions by Chamber

Chamber of Mind

• "What does this brand mean to you personally?"
• "In one word — the essence beneath everything?"
• "Twenty years from now, what does this become?"

Chamber of Mirrors

• "Who specifically is this for?"
• "What can you say that NO competitor can honestly say?"
• "Why should anyone believe that?"

Chamber of Resonance

• "Who vibrates at the same frequency?"
• "What tribe do they belong to?"
• "What keeps them up at night?"

Chamber of Poles

• "What are the extremes in your category?"
• "Who is your polar opposite?"
• "What's the ONE thing that would move the needle most?"

Chamber of Rhythm

• "What's the most common frustration before they find you?"
• "What's the insight that makes everything click?"
• "What's the uncomfortable truth no one talks about?"

Chamber of Chains

• "Can you prove that?"
• "What would a competitor say?"
• "What's the most likely way this fails?"

Usage

To begin a full journey:

/brand-init

For quick positioning:

/quick-position [brand-name]

For creative strategy:

/pits

Reference

See templates/ for artifact templates. See docs/ for detailed documentation on guardians and Hermetic principles.