content-creation

Content Creation

Produce content in the creator's voice, at the right length and format for each channel.

How This Skill Works

1. Voice layer — every piece sounds like you (loaded from CREATOR.md or creator-memory/voice.md)
2. Format layer — each channel has specific structure, length, and tone rules

If no voice documentation exists: ask the user to describe their voice, or run /creator-sprint.

Content Types and Formats

Blog Post

• Headline: 50-65 chars, question or statement with clear benefit
• Opening: First 100 words must earn the scroll — lead with the insight, not background
• Structure: Problem → Framework → Application → Next step
• Length: 800-2,000 words depending on topic depth
• TL;DR: Include in first 100 words for SEO and skimmers
• Closing CTA: One action, clearly stated

Social Post (LinkedIn)

• Opening line: Stops the scroll — bold claim, surprising stat, or direct question
• Body: 3-5 short paragraphs, white space between each
• Length: Under 1,300 characters
• CTA: One question or action at end

Social Post (X / Twitter)

• Lead tweet: Under 280 chars, complete thought or strong hook
• Thread option: 3-7 tweets if concept needs more

Email / Newsletter

• Subject: Under 50 chars, specific benefit or curiosity gap
• Preview text: 85-100 chars, extends subject, doesn't repeat it
• Opening: First sentence hooks; 3-second test
• CTA: Single primary action

Video Script

• Hook: First 5 seconds — question, claim, or visual promise
• Structure: Hook → Context → Core content → Summary → CTA
• Pacing: ~130 words/minute for comfortable delivery

Channel Tone Adjustment

Voice stays consistent; tone adapts to context:

Channel	Tone	Example shift
Blog	Educational, complete	Full arguments, referenced claims
LinkedIn	Professional, personal	First-person insight, business framing
X/Twitter	Direct, punchy	Shorter sentences, bolder statements
Email	Personal, warm	"You" framing, clear next step
Video	Conversational, energetic	Action verbs, shorter sentences

Repurposing Workflow

1. Start with the most complete format (long-form blog or video)
2. Extract 3-5 key insights as LinkedIn posts
3. Condense core argument to Twitter thread (5-7 tweets)
4. Strip to key takeaways for email summary
5. Generate 3 headline variations for testing

See references/repurposing-templates.md for format-specific templates.

SEO Checklist (blog posts)

• Target keyword in title and first 100 words
• H2 subheadings as natural questions
• Meta description 150-160 chars with keyword
• Internal links to 2-3 related pieces
• FAQ section with 3-5 questions people actually search
• Alt text on all images

Quality Check Before Delivering

1. Voice match — sounds like the creator?
2. Opener strength — would a reader scroll past line 1?
3. Format fit — right length and structure for this channel?
4. Single purpose — one clear idea or CTA?
5. Specificity — are claims supported? Is advice actionable?