Expert guidance for creating business-specific custom events in GA4 beyond recommended events. Use when implementing custom tracking for unique business needs, creating industry-specific events (SaaS, education, media), defining custom event parameters, or tracking actions not covered by recommended events. Covers event naming conventions (snake_case, max 40 chars), parameter design, and implementation in gtag.js, GTM, and Measurement Protocol.
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assets/custom-event-templates.jsreferences/event-design-framework.mdreferences/industry-patterns.mdreferences/naming-conventions-guide.mdreferences/parameter-strategy.md