Comprehensive guide to GA4 event architecture including automatically collected events, enhanced measurement, recommended events, and custom events. Use when understanding GA4 event structure, implementing event tracking, configuring event parameters, working with event scopes (event/user/item), or troubleshooting event collection. Covers event naming conventions, parameter limits (25 parameters, 40 char names), and the four event categories.
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assets/event-structure-examples.jsreferences/event-naming-conventions.mdreferences/event-parameters-guide.mdreferences/event-types-complete.mdreferences/parameter-scopes.md