Complete guide to implementing Google-defined recommended events in GA4 including purchase, add_to_cart, login, sign_up, and full ecommerce journey. Use when implementing ecommerce tracking, tracking user authentication, implementing conversion events, working with the items array, or setting up standard event tracking. Covers all recommended events with required parameters, items array structure, and gtag.js/GTM implementation examples. Includes purchase events, add_to_cart tracking, checkout funnel events, and items array structure for ecommerce transactions. Works with .js, .jsx, and GTM container implementations.
Inherits all available tools
Additional assets for this skill
This skill inherits all available tools. When active, it can use any tool Claude has access to.
assets/recommended-events-templates.jsreferences/ecommerce-events-guide.mdreferences/engagement-events.mdreferences/implementation-examples.mdreferences/items-array-reference.mdreferences/recommended-events-complete.md