contagious-stepps

Description

Guide for analyzing and enhancing viral potential using Jonah Berger's STEPPS framework (Social Currency, Triggers, Emotion, Public, Practical Value, Stories). Use when discussing word-of-mouth marketing, viral campaigns, content strategy, product launches, or behavior change initiatives. Use for queries about making products/ideas/behaviors more shareable, increasing organic growth, or analyzing why something went viral.

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Updated 25 days ago

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