influencer-marketing

Channels: Influencer

Guides influencer marketing strategy for AI/SaaS products. Focus on trust and brand exposure; 2–3x higher conversion and 40%–50% lower CAC than traditional ads. 92% of consumers trust influencers over celebrities.

When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.

Initial Assessment

Check for project context first: If .claude/project-context.md or .cursor/project-context.md exists, read it for product, audience, and brand voice.

Identify:

1. Goal: Brand awareness, trust, or direct conversion
2. Platform: Instagram, TikTok, YouTube, LinkedIn
3. Target: Nano (1K–10K), micro (10K–100K), mid-tier (100K–1M), macro (1M+)

Influencer vs. Affiliate vs. Creator

Dimension	Influencer	Affiliate	Creator Program
Goal	Brand exposure, trust	Direct sales	Content co-creation
Incentive	Paid, product exchange	Commission	Credits, free use
Content	Influencer original	Links sufficient	Must use product
Relationship	Short or long-term	Transactional	Long-term

Influencer Types by Platform

Platform	Best For	Audience
Instagram	Visual, lifestyle	25–34
TikTok	Viral, short-form	Under 24
YouTube	Reviews, tutorials	18–24
LinkedIn	B2B, professional	Professionals

Discovery & Screening

• Platform search: Search by brand/industry terms; check competitors
• Tools: Stormy.ai, Upfluence, Passionfroot
• Form: Application form on site for interested creators

Screening: Engagement rate > follower count; avoid fake followers; content style match.

Cooperation Models

Model	Use
Product exchange	Low cost; testing; requires influencer interest
Commission (affiliate)	Lower risk; CPS; hybrid with flat fee common
Paid promotion	Direct payment; quick exposure
Long-term partnership	Brand ambassador; sustained relationship

Content Strategy

• Forms: Shoutout, review, favorites, tutorial, placement
• Creative freedom: Avoid overly scripted; authenticity drives trust
• Cross-platform: Repurpose for website, ads, email
• Publishing: Multiple drops; align with target market hours

Best Practices

• Payment: PayPal; prepay + final payment after publish
• Contract: Clear dates, review process, deliverables
• Content review: Brand guidance without over-control
• Disclosure: FTC/ASA compliant; disclose paid partnerships

Output Format

• Platform and tier selection
• Discovery approach
• Cooperation model
• Content brief
• Tracking plan

Related Skills

• affiliate-marketing: Influencers can be affiliates (hybrid model)
• creator-program: Long-term creator partnerships
• employee-generated-content: Internal employee content; influencer is external
• affiliate-page-generator: Commission structure if hybrid