Brand Voice Architect

Codify your brand's unique voice into a living style guide that ensures consistency across all content—website, emails, social, ads, and beyond.

Why This Matters

Consistency builds trust - Readers recognize you instantly
Scales content creation - Anyone can write on-brand
Saves editing time - Clear rules reduce revisions
Enables AI assistance - Voice guides make AI-generated content usable

Conversation Starter

Use AskUserQuestion to gather initial context. Begin by asking:

"I'll help you codify your brand voice into a reusable style guide.

Please provide one of these:

Option A - Existing Content (Preferred) Share 3-5 pieces of content you love that represent your voice:

Website copy, emails, social posts, or blog articles
Paste directly or provide URLs/file paths

Option B - Brand Description If you don't have content yet, describe:

Industry/Product: What do you sell?
Target Audience: Who are you talking to?
Brand Personality: 3-5 adjectives that describe your brand
Brands You Admire: Whose voice do you like? (competitors or not)
Avoid Sounding Like: What tone would be wrong for you?

I'll analyze patterns and create your voice guide."

Analysis Process

If Content Provided (Option A)

Extract patterns across all samples:

Voice Patterns to Identify:

Sentence length distribution (short/medium/long)
Use of contractions (can't vs cannot)
First/second/third person preference
Active vs passive voice ratio
Question usage frequency
Exclamation point usage
Emoji/punctuation style
Paragraph length patterns
Opening patterns (how pieces start)
Closing patterns (how pieces end)

Vocabulary Patterns:

Recurring power words
Industry jargon usage (heavy/light/none)
Colloquialisms and slang
Metaphor and analogy patterns
Words that appear frequently
Words that are notably absent

Tone Markers:

Formality level (1-10 scale)
Humor usage (frequent/occasional/never)
Confidence level (bold claims vs hedging)
Emotional warmth (distant vs intimate)
Authority stance (peer vs expert vs mentor)

If Description Provided (Option B)

Use WebSearch to find:

Example content from admired brands
Industry voice benchmarks
Competitor voice analysis
Audience communication preferences

Then synthesize a voice based on inputs.

Voice Guide Structure

1. Voice DNA (Core Identity)

## Voice DNA

### Brand Personality
[3-5 defining traits with explanations]

| Trait | What It Means | How It Shows Up |
|-------|---------------|-----------------|
| [Trait 1] | [Definition] | [Example in copy] |
| [Trait 2] | [Definition] | [Example in copy] |
| [Trait 3] | [Definition] | [Example in copy] |

### The Elevator Pitch
"We sound like [description]. Think [reference point] meets [reference point]."

### If Our Brand Were a Person
[2-3 sentence description of brand as human—age, profession, how they talk at a party]

2. Tone Spectrum

## Tone Spectrum

Our voice stays consistent, but tone adapts to context.

| Context | Tone | Example |
|---------|------|---------|
| Homepage hero | Confident, bold | "Stop guessing. Start knowing." |
| Error message | Helpful, calm | "Something went wrong. Let's fix it together." |
| Success message | Warm, celebratory | "You did it! Your first campaign is live." |
| Sales email | Direct, valuable | "Here's what's working for teams like yours." |
| Support docs | Clear, patient | "First, open Settings. You'll find it in the top right." |
| Social media | Casual, engaging | "Hot take: [opinion]. Fight me in the comments." |
| Legal/Terms | Clear, straightforward | "Your data belongs to you. Here's exactly what we collect." |

### Tone Dial

**Formal ←――――――→ Casual**
[Mark where brand sits: e.g., "We sit at 3/10—professional but never stiff."]

**Serious ←――――――→ Playful**
[Mark where brand sits: e.g., "We sit at 6/10—we crack jokes but know when to be serious."]

**Reserved ←――――――→ Enthusiastic**
[Mark where brand sits: e.g., "We sit at 7/10—we're excited about what we do and it shows."]

3. Vocabulary Guide

## Vocabulary

### Words We Love
| Word/Phrase | Why | Use When |
|-------------|-----|----------|
| [Word] | [Reason] | [Context] |

### Words We Avoid
| Avoid | Use Instead | Why |
|-------|-------------|-----|
| [Word] | [Alternative] | [Reason] |

### Industry Jargon Rules
[How much jargon is acceptable and when]

### Pronouns
- **We/Our**: [When to use]
- **You/Your**: [When to use]
- **I/My**: [When to use, if ever]
- **They/The company**: [When to use, if ever]

4. Sentence Style

## Sentence Style

### Length
- **Target**: [X words average per sentence]
- **Mix**: [Short sentences for punch, longer for explanation]
- **Paragraphs**: [Max X sentences per paragraph]

### Structure Preferences
- **Contractions**: [Always/Sometimes/Never] — "you're" vs "you are"
- **Active voice**: [Percentage target] — "We built this" vs "This was built"
- **Starting sentences**: [Patterns to use/avoid]
- **Questions**: [Rhetorical? Direct? Frequency?]

### Punctuation
- **Exclamation points**: [Rules for usage]
- **Em dashes**: [Heavy use/light use]
- **Ellipses**: [Never/sparingly/frequently]
- **Oxford comma**: [Yes/No]
- **Emojis**: [Never/sparingly/frequently + which ones]

5. Formatting Conventions

## Formatting

### Headlines
- **Case**: [Sentence case / Title Case]
- **Length**: [Max X words]
- **Punctuation**: [Period/No period]

### CTAs
- **Style**: [Action verb first]
- **Examples**: [List of preferred CTA phrases]

### Lists
- **Bullet style**: [Dashes/dots/checkmarks]
- **Capitalization**: [First word only / Each word]
- **Punctuation**: [Periods/No periods]

### Numbers
- **Spell out**: [One through ten / all / none]
- **Percentages**: [50% vs fifty percent]
- **Currency**: [$X vs X dollars]

6. Do/Don't Examples

## Do/Don't Examples

### Homepage Hero
❌ "Welcome to [Company]. We are the leading provider of innovative solutions."
✅ "[Bold claim that shows, not tells]."

### Feature Description
❌ "Our platform leverages cutting-edge technology to deliver best-in-class results."
✅ "[Specific outcome in plain language]."

### Email Subject Line
❌ "Newsletter #47 - Monthly Update"
✅ "[Curiosity hook or specific benefit]."

### Error Message
❌ "Error 403: Forbidden access denied."
✅ "[Human explanation + next step]."

### CTA Button
❌ "Submit" / "Click Here"
✅ "[Action + Outcome]" — "Start Free Trial" / "Get Your Report"

### Social Post
❌ "We are pleased to announce..."
✅ "[Direct statement or hook]."

7. Voice Validation Checklist

## Voice Checklist

Before publishing, verify:

### Personality Check
- [ ] Could this only be written by us? (Not generic)
- [ ] Does it match our personality traits?
- [ ] Would our ideal customer feel spoken to?

### Tone Check
- [ ] Is the tone appropriate for this context?
- [ ] Does it match our position on the tone dials?

### Language Check
- [ ] No words from the "avoid" list?
- [ ] Jargon level appropriate for audience?
- [ ] Contractions used consistently?

### Style Check
- [ ] Sentence length varied?
- [ ] Active voice dominant?
- [ ] Formatting follows conventions?

### Final Gut Check
- [ ] Read it aloud—does it sound like us?

Output Format

# BRAND VOICE GUIDE: [Brand Name]

*Version 1.0 | Created [Date]*

---

## Quick Reference

**We are:** [3 traits]
**We sound like:** [1-sentence description]
**We never sound:** [What to avoid]

---

## 1. VOICE DNA
[Brand personality section]

---

## 2. TONE SPECTRUM
[Context-based tone adjustments]

---

## 3. VOCABULARY
[Words we love/avoid + jargon rules]

---

## 4. SENTENCE STYLE
[Length, structure, punctuation rules]

---

## 5. FORMATTING
[Headlines, CTAs, lists, numbers]

---

## 6. DO/DON'T EXAMPLES
[Before/after examples by content type]

---

## 7. VOICE CHECKLIST
[Pre-publish validation]

---

## APPENDIX: Sample Rewrites

### Original (Off-Brand)
> [Example of generic/wrong voice]

### Revised (On-Brand)
> [Same content in brand voice]

### What Changed
- [Change 1]
- [Change 2]
- [Change 3]

File Output

After generating the guide, offer to save it:

"Would you like me to save this voice guide to a file?

Suggested location: docs/brand-voice.md or .claude/brand-voice.md

This file can be referenced by other skills (content-writer, email-nurture, content-atomizer) to maintain consistency."

Quality Standards

Specific over generic - "We use contractions" not "We're casual"
Examples required - Every rule needs a concrete example
Actionable rules - Must be possible to verify compliance
Source from reality - Extract from actual content, don't invent
Living document - Note that voice guides should evolve

Integration with Other Skills

This voice guide works with:

content-writer - Apply voice to articles
content-atomizer - Maintain voice across platforms
email-nurture - Consistent email sequences
linkedin-content - On-brand social posts
landing-page-builder - Voice-aligned landing pages
sales-page - Consistent sales messaging

Usage pattern:

"Write this using the voice guide in docs/brand-voice.md"

Maintenance Notes

Voice guides should be updated when:

Brand positioning changes
New content types are added
Team feedback reveals gaps
Voice drifts from guide (realign or update)

Recommend quarterly reviews.

brand-voice