Content optimization workflow covering keyword integration, semantic enhancement, structure optimization, and AI extractability. Use for improving existing content for both search engines and LLMs.
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A systematic workflow for optimizing content to perform well in both traditional search engines and AI-powered systems (GEO).
Before optimizing, understand the current state:
Content Inventory:
Title: [Current title]
Word Count: [X words]
Last Updated: [Date]
Target Keyword: [Primary keyword]
Current Structure: [H1 → H2 count → H3 count]
Performance Assessment:
Optimize keyword presence without over-optimization:
Primary Keyword Placement:
| Location | Status | Recommendation |
|---|---|---|
| Title tag | First 30 chars | |
| H1 | Natural inclusion | |
| First 100 words | Opening paragraph | |
| H2 headers | 2-3 variations | |
| Meta description | With CTA | |
| URL | If practical |
Keyword Density Check:
Semantic Enhancement: Add related terms and concepts:
Improve content organization:
Header Hierarchy:
H1: Primary Topic (1 only)
├── H2: Main Section 1
│ ├── H3: Subsection
│ └── H3: Subsection
├── H2: Main Section 2
│ └── H3: Subsection
└── H2: Conclusion/Summary
Scannable Formatting:
Internal Linking:
Optimize for LLM citation:
Add Extractable Elements:
TL;DR Block:
## TL;DR
[2-3 sentence summary with key facts. Include primary keyword and main value proposition. Perfect for AI extraction.]
FAQ Section:
## Frequently Asked Questions
### [Exact question users ask]?
[40-60 word direct answer. Lead with the key fact. Include relevant data or specifics.]
### [Another common question]?
[Direct, comprehensive answer.]
Comparison Table:
| Feature | Option A | Option B | Option C |
|---------|----------|----------|----------|
| Price | $X | $Y | $Z |
| Feature 1 | Yes | No | Yes |
| Best For | [Use case] | [Use case] | [Use case] |
Paragraph Optimization:
Add trust and expertise signals:
Author Enhancement:
*Written by [Name], [Title/Credentials]. [1-2 sentence bio with expertise indicators.]*
Source Citations:
Trust Signals:
Finalize metadata:
Title Tag Formula:
[Primary Keyword] - [Benefit/Hook] | [Brand] (55-60 chars)
Meta Description Formula:
[Action verb] + [benefit]. [Key feature]. [CTA] (150-160 chars)
URL Structure:
/primary-keyword-descriptive-slug (under 60 chars)
## Content Optimization Complete
**Page:** [Title/URL]
**Optimizations Applied:** X changes
### Summary of Changes
**Keyword Optimization:**
- Added primary keyword to [locations]
- Integrated X LSI keywords
- Current density: X%
**Structure Improvements:**
- Reorganized headers for logical flow
- Added X bullet lists
- Created X tables
- Broke X long paragraphs
**AI Extractability:**
- Added TL;DR summary
- Created FAQ section (X questions)
- Added comparison table
- Optimized paragraph lengths
**E-E-A-T Additions:**
- Added author bio
- Included X source citations
- Added last updated date
**Meta Updates:**
- New title: [title] (X chars)
- New description: [desc] (X chars)
### Before/After Comparison
| Metric | Before | After |
|--------|--------|-------|
| Word count | X | Y |
| Keyword density | X% | Y% |
| H2 count | X | Y |
| Internal links | X | Y |
| Extractable elements | X | Y |
### Next Steps
1. [Recommended follow-up action]
2. [Additional improvement]
For rapid optimization: