Create high-converting lead magnets that generate email subscribers. Supports checklists, templates, swipe files, mini-courses, and guides with landing page copy.
This skill is limited to using the following tools:
Create lead magnets that people actually want—and that convert visitors into subscribers.
| Criteria | Why It Matters |
|---|---|
| Specific | Solves ONE problem, not everything |
| Quick win | Delivers value in <10 minutes |
| Actionable | They can DO something with it |
| Relevant | Attracts your ideal customer |
| High perceived value | Looks worth giving email for |
Use AskUserQuestion to gather context:
"I'll help you create a lead magnet that converts.
Tell me:
I'll create the content plus landing page copy."
Best for: Process-oriented outcomes, compliance, getting started
Structure:
# [Outcome] Checklist
**Use this when:** [Trigger situation]
**Time to complete:** [X] minutes
---
## Before You Start
- [ ] [Prerequisite 1]
- [ ] [Prerequisite 2]
---
## Phase 1: [Phase Name]
### [Step 1]
- [ ] [Task]
- [ ] [Task]
- [ ] [Task]
**Why this matters:** [1-sentence explanation]
### [Step 2]
- [ ] [Task]
- [ ] [Task]
(Continue for all phases)
---
## Final Verification
- [ ] [Critical check 1]
- [ ] [Critical check 2]
- [ ] [Critical check 3]
---
## Common Mistakes to Avoid
❌ [Mistake 1]
❌ [Mistake 2]
❌ [Mistake 3]
---
## Next Steps
Now that you've completed this checklist:
1. [Next action 1]
2. [Next action 2]
3. [CTA to your product/service]
Title formulas:
Best for: Documents, emails, scripts, frameworks
Structure:
# [Document Type] Template
**What this is:** [1 sentence]
**When to use it:** [Situation]
**Time to customize:** [X] minutes
---
## Template
[SECTION HEADER]
{{PLACEHOLDER: What to write here}}
[Actual template text with {{VARIABLE}} placeholders]
{{EXAMPLE: Show what a completed version looks like}}
---
## How to Customize
### Step 1: [First customization]
Replace {{PLACEHOLDER}} with your [specific thing].
**Example:**
- Before: {{COMPANY_NAME}}
- After: Acme Corp
### Step 2: [Second customization]
(Continue for all variables)
---
## Variations
### Variation A: [Use case]
[Modified template for this scenario]
### Variation B: [Use case]
[Modified template for this scenario]
---
## Real Examples
### Example 1: [Context]
[Filled-out template]
### Example 2: [Context]
[Filled-out template]
---
## Pro Tips
💡 [Tip 1]
💡 [Tip 2]
💡 [Tip 3]
Title formulas:
Best for: Examples to model, inspiration, proven formulas
Structure:
# [Type] Swipe File
**What's inside:** [Number] [examples] you can [model/copy/adapt]
**How to use:** [1-sentence instruction]
---
## Category 1: [Category Name]
### Example 1: [Name/Source]
[The actual copy/example]
**Why it works:**
- [Reason 1]
- [Reason 2]
**How to adapt:** [Specific guidance]
---
### Example 2: [Name/Source]
(Continue pattern)
---
## Category 2: [Category Name]
(Continue with more examples)
---
## Quick Reference: Formulas
| Formula | Structure | Best For |
|---------|-----------|----------|
| [Name] | [Pattern] | [Use case] |
| [Name] | [Pattern] | [Use case] |
---
## How to Use This Swipe File
1. **Don't copy verbatim** - Adapt to your voice
2. **Understand the structure** - Model the formula, not the words
3. **Test variations** - One swipe, multiple versions
4. **Keep updating** - Add your own winners
---
## Bonus: My Personal Favorites
⭐ [Example X] - Because [reason]
⭐ [Example Y] - Because [reason]
Title formulas:
Best for: Teaching a skill, explaining a process, thought leadership
Structure:
# [Outcome]: A Quick Guide for [Audience]
---
## Introduction
[2-3 paragraphs on why this matters and what they'll learn]
**By the end, you'll know:**
- [Outcome 1]
- [Outcome 2]
- [Outcome 3]
---
## Chapter 1: [Foundation Topic]
[3-5 paragraphs teaching the concept]
### Key Takeaway
> [Quotable summary]
---
## Chapter 2: [Core Concept]
[Teaching content with examples]
### Action Step
[Specific thing to do]
---
## Chapter 3: [Application]
[How to apply what they've learned]
### Common Mistakes
1. [Mistake + correction]
2. [Mistake + correction]
---
## Quick Reference
| Situation | Do This |
|-----------|---------|
| [Scenario] | [Action] |
| [Scenario] | [Action] |
---
## What's Next?
You now know [summary].
The next step is [action that leads to your offer].
[CTA to product/service]
---
## About [Author]
[2-3 sentences establishing credibility + link to more resources]
Title formulas:
Best for: Reference material, quick lookups, reminders
Structure:
# [Topic] Cheat Sheet
**Save this:** Reference when you need to [action]
---
## [Category 1]
| [Column A] | [Column B] | [Column C] |
|------------|------------|------------|
| [Item] | [Detail] | [Tip] |
| [Item] | [Detail] | [Tip] |
---
## [Category 2]
**Quick formulas:**
- [Formula 1]: [Explanation]
- [Formula 2]: [Explanation]
---
## [Category 3]
**Do:**
✅ [Best practice]
✅ [Best practice]
**Don't:**
❌ [Mistake]
❌ [Mistake]
---
## Quick Wins
| Need This | Do This |
|-----------|---------|
| [Goal] | [Shortcut] |
| [Goal] | [Shortcut] |
---
## Remember
> [The one key principle to never forget]
Title formulas:
Best for: Comprehensive value, multiple use cases
Structure:
# The [Outcome] Toolkit
**Inside this toolkit:**
1. [Resource 1] - [Brief description]
2. [Resource 2] - [Brief description]
3. [Resource 3] - [Brief description]
(3-7 resources ideal)
---
## How to Use This Toolkit
**Start here:** [First resource]
**Then:** [Second resource]
**When you need:** [Third resource for specific situation]
---
## Resource 1: [Name]
[Full resource content]
---
## Resource 2: [Name]
[Full resource content]
---
(Continue for all resources)
---
## Toolkit Roadmap
| Stage | Use This | Goal |
|-------|----------|------|
| Getting started | [Resource] | [Outcome] |
| Scaling up | [Resource] | [Outcome] |
| Optimizing | [Resource] | [Outcome] |
---
## What's Next?
You have everything you need to [outcome].
When you're ready to [next level], check out [your offer].
Title formulas:
For every lead magnet, generate landing page copy:
## Landing Page Elements
### Headline Options
1. **[Benefit-focused headline]**
2. **[Problem/solution headline]**
3. **[Curiosity headline]**
### Subheadline
[Expand on headline, add specificity]
### Bullet Points (What They'll Get)
✓ [Benefit 1 - specific outcome]
✓ [Benefit 2 - specific outcome]
✓ [Benefit 3 - specific outcome]
✓ [Bonus element if applicable]
### Social Proof (if available)
"[Testimonial]" — [Name, Title]
OR
**[Number]+ [people] have downloaded this [lead magnet]**
### CTA Button
Primary: [Action verb] + [Outcome]
Examples:
- "Get the Checklist"
- "Download Free Template"
- "Send Me the Guide"
### Below CTA
[Privacy assurance] — "No spam. Unsubscribe anytime."
### Objection Handling (optional)
**"But I don't have time..."**
→ [This takes X minutes]
**"I've tried this before..."**
→ [This is different because...]
# LEAD MAGNET: [Title]
## Overview
- **Type:** [Checklist/Template/etc.]
- **Target audience:** [Who it's for]
- **Problem solved:** [Core pain point]
- **Time to consume:** [X minutes]
---
## Lead Magnet Content
[Full content using appropriate structure]
---
## Landing Page Copy
[Headline options, bullets, CTA, etc.]
---
## Delivery Email
**Subject:** [Your [Lead Magnet Name] is ready]
[Email body with download link + next step]
---
## Follow-Up Sequence Preview
**Email 1 (Day 2):** [Topic - drive consumption]
**Email 2 (Day 4):** [Topic - add value]
**Email 3 (Day 7):** [Topic - soft pitch]
---
## Promotion Ideas
- [ ] Blog post leading to opt-in
- [ ] Social post series
- [ ] Partner/affiliate shares
- [ ] Exit-intent popup
- [ ] Content upgrade in related posts
Before finalizing:
Works with:
irresistible-offer - Position the lead magnetlanding-page-builder - Create full landing pageemail-nurture - Follow-up sequence after downloadcontent-atomizer - Promote across platforms