Create engaging newsletter editions with proven structures, subject lines, and content formats. Supports curator, educator, and thought leader archetypes for ongoing audience communication.
This skill is limited to using the following tools:
Create compelling newsletter editions that readers actually open, read, and forward.
| Newsletter (this skill) | Email Nurture |
|---|---|
| Ongoing communication | One-time sequences |
| Regular cadence (weekly/monthly) | Triggered by action |
| Curated + original content | Focused drip campaign |
| Builds relationship over time | Moves toward conversion |
| Subscribers expect it | Automated based on behavior |
Use AskUserQuestion to gather context:
"I'll help you create a newsletter edition that readers will love.
Quick info needed:
I'll draft your edition with subject line options."
Best for: Busy professionals who want filtered content
Structure:
SUBJECT: [Number] + [Benefit] + [Timeframe]
"7 links that'll make you smarter this week"
---
[Personal 2-3 sentence intro - what you're thinking about]
---
## š This Week's Picks
### 1. [Link Title]
[1-2 sentence summary + why it matters]
ā [Link]
### 2. [Link Title]
[1-2 sentence summary + why it matters]
ā [Link]
(5-7 links total)
---
## š” One Thing I'm Thinking About
[1 paragraph personal insight]
---
## š ļø Tool/Resource of the Week
[Name]: [What it does + why you like it]
ā [Link]
---
[Sign-off + CTA]
Subject Line Formulas:
[Number] things you missed this weekThe [topic] links worth your timeYour [day] reading list is here[Number] [topic] finds (+ one surprise)Best for: Building authority, teaching skills
Structure:
SUBJECT: How to [Outcome] + [Constraint/Twist]
"How to write emails that get replies (even from busy executives)"
---
[Hook - relatable problem or surprising fact]
---
## The Problem
[2-3 paragraphs setting up the challenge]
---
## The Solution
### Step 1: [Action]
[Explanation + example]
### Step 2: [Action]
[Explanation + example]
### Step 3: [Action]
[Explanation + example]
---
## Real Example
[Before/after or case study]
---
## Your Action Item
[One specific thing to do this week]
---
[Sign-off + what's coming next week]
Subject Line Formulas:
How to [outcome] (without [common sacrifice])The [topic] mistake costing you [loss]I [did thing]. Here's what happened.[Number] [topic] lessons from [source]Best for: Building personal brand, sharing opinions
Structure:
SUBJECT: [Contrarian take] or [Provocative question]
"Nobody talks about this side of [topic]"
---
[Personal story or observation that sparked this edition]
---
## Here's What I've Been Thinking
[3-5 paragraphs of your perspective]
- [Key point 1]
- [Key point 2]
- [Key point 3]
---
## Why This Matters
[Connect to reader's life/work]
---
## The Uncomfortable Truth
[Your bold take that others won't say]
---
## What I'd Do About It
[Actionable perspective]
---
[Question for readers + sign-off]
Subject Line Formulas:
The thing nobody tells you about [topic]I was wrong about [topic]Unpopular opinion: [take]Why I stopped [common practice]Best for: Variety, testing what resonates
Structure:
SUBJECT: [Main value] + [Curiosity element]
---
## š Hey [Name/Friend],
[2-3 sentence personal intro]
---
## š Main Story: [Title]
[The meat of this edition - 300-500 words]
---
## š Links Worth Clicking
1. **[Title]** - [One-liner] ā [Link]
2. **[Title]** - [One-liner] ā [Link]
3. **[Title]** - [One-liner] ā [Link]
---
## š¬ From Last Week
[Reader reply/question + your response]
---
## šÆ This Week's Challenge
[One actionable thing]
---
[Personal sign-off]
P.S. [Teaser for next week or bonus link]
The Story Open:
Last Tuesday, I made a mistake that cost me [result].
Here's what happened...
The Observation:
I've noticed something lately.
Every time I [action], [pattern emerges].
The Confession:
I have to be honest with you.
I've been [doing/thinking/avoiding] something, and it's time to talk about it.
The Direct:
This week: [topic].
No fluff. Let's get into it.
The Personal:
That's all for this week.
I'm off to [personal activity]. Talk soon.
[Name]
The Forward Ask:
Found this useful? Forward to one person who'd benefit.
It helps more than you know.
[Name]
The Reply Prompt:
Hit reply and tell me: [specific question]
I read every response.
[Name]
The Teaser:
Next week: [topic preview].
You won't want to miss it.
[Name]
| Type | Formula | Example |
|---|---|---|
| Curiosity | The [thing] no one talks about | The hiring mistake no one talks about |
| Specificity | [Number] ways to [outcome] | 5 ways to close deals faster |
| Personal | I [action]. Here's what happened. | I quit meetings. Here's what happened. |
| Question | What if [unexpected possibility]? | What if your best employee is wrong? |
| Contrast | [Common belief] vs [reality] | What they teach vs what works |
| FOMO | [Number] people already know this | 10,000 people already know this |
| Direct | [Benefit] inside | Your productivity playbook inside |
Where to find links:
Curation criteria:
Content mining:
Opinion generators:
# NEWSLETTER EDITION: [Edition # or Date]
## Subject Line Options
1. **[Primary - best performer predicted]**
2. [Alternative A]
3. [Alternative B]
**Preview text:** [40-90 chars that show after subject]
---
## Newsletter Body
[Full newsletter content following chosen archetype structure]
---
## Metadata
- **Archetype:** [Curator/Educator/Thought Leader/Hybrid]
- **Word count:** [X words]
- **Estimated read time:** [X minutes]
- **Main CTA:** [What you want readers to do]
---
## A/B Test Suggestions
**Subject lines to test:**
- Version A: [Subject]
- Version B: [Subject]
**Send time options:**
- [Day] at [Time] - [Why]
- [Day] at [Time] - [Why]
Before sending, verify:
Works well with:
brand-voice - Apply your documented voicecontent-atomizer - Turn newsletter into social postshook-writer - Generate subject line optionscopy-editor - Polish before sendingWorkflow:
Newsletter draft ā brand-voice check ā copy-editor polish ā send
ā content-atomizer ā social posts
| Cadence | Best For | Reader Expectation |
|---|---|---|
| Daily | News, markets, quick hits | <3 min read |
| Weekly | Deep dives, curated | 5-10 min read |
| Bi-weekly | Thought leadership | 7-15 min read |
| Monthly | Comprehensive roundups | 10-20 min read |
Rule: Don't send if you have nothing valuable. Silence > noise.