Enhance copy with emotional trigger words from 18 psychological categories. Transform bland text into compelling, conversion-focused content.
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name: power-words description: Enhance copy with emotional trigger words from 18 psychological categories. Transform bland text into compelling, conversion-focused content. triggers:
Transform ordinary copy into emotionally compelling content using psychological trigger words organized by emotional impact category.
Power words are emotionally charged words that trigger psychological responses. They:
Use AskUserQuestion to gather context. Ask the user:
Trigger: Fear of missing out, desire for speed
| Word | Best For |
|---|---|
| Amp | Energy, intensity |
| Blast | Launch, announcements |
| Ignite | Starting action |
| Jumpstart | Beginning journeys |
| Kickstart | Campaigns, launches |
| Launch | New products |
| Quick-start | Onboarding |
| Speedy | Delivery, results |
| Supercharge | Enhancement |
| Turbo-charge | Performance |
| Smuggle | Exclusive access |
Example transformation:
Trigger: Desire for beauty and admiration
Words: Adorable, Awe-Inspiring, Beautiful, Breathtaking, Dazzling, Gorgeous, Stunning, Swoon, Swoon-worthy
Best for: Fashion, design, lifestyle, visual products
Trigger: Deep craving, forbidden pleasure
Words: Begging, Crave, Decadent, Delirious, Fantasy, Forbidden, Irresistible, Naked, Provocative, Seductive, Sexy, Sinful, Tantalizing, Satisfy
Best for: Food, luxury, experiences, premium products
Example:
Trigger: Permission to enjoy
Words: Guilt, Guilt-free, Indulgent, Obsessed, Ravenous, Lazy
Best for: Self-care, treats, premium experiences
Trigger: Thrill-seeking, curiosity
Words: Bold, Exciting, Fascinating, Intriguing, Riveting, Tempting, Thrilling, Transform
Best for: Events, launches, content teasers
Trigger: Curiosity, fear of being outdated
| Word | Emotional Impact |
|---|---|
| Challenge | Competition, improvement |
| Discover | Exploration, curiosity |
| Extraordinary | Above average |
| Hack | Shortcut, insider knowledge |
| Latest | Fear of missing out |
| Life-changing | Transformation |
| Magic | Effortless results |
| Miracle | Unexpected success |
| New | Freshness |
| Remarkable | Worth talking about |
| Revolutionary | Category disruption |
| Sensational | Excitement |
| Shocking | Surprise |
| Spoiler | Insider info |
| Startling | Attention-grab |
| Suddenly | Unexpected change |
| Surprising | Delight |
| Unexpected | Pattern interrupt |
| Strange, Weird, Odd, Unusual | Curiosity |
Example:
Trigger: Desire to stand out, be remembered
Words: Captivate, Genius, Memorable, Undeniable, Unforgettable, Unpopular, Impressive, Embarrassing
Best for: Personal branding, events, unique offers
Trigger: Desire for well-being, peace
Words: Heartwarming, Inspiring, Profound, Zen, Alive, Light, Healthy
Best for: Wellness, community, feel-good content
Trigger: Desire for status, exclusivity
Words: Expensive, Glamorous, Luxurious
Best for: Premium products, high-end services
Trigger: Desire to avoid complexity
| Word | Use Case |
|---|---|
| Basic | Fundamentals |
| Cheat-Sheet | Quick reference |
| Easy | Low barrier |
| Effortless | No struggle |
| Ingredients | Components |
| Minimalist | Less is more |
| On-Demand | Instant access |
| Painless | No discomfort |
| Rules | Structure |
| Savvy | Smart shortcuts |
| Simple | Clarity |
| Step-by-Step | Process |
| Stupid-simple | Extreme ease |
| Tricks | Insider tips |
| Tweaks | Small changes |
Example:
Trigger: Fear of negative outcomes, empathy
Words: Alarming, Crushing, Dead, Deceptive, Devastating, Excruciating, Exposed, Heartbreaking, Sadly, Shaming, Suffer, Avoid, Demoralizing, Problem
Best for: Problem-aware content, testimonials, case studies
Example:
Trigger: Primal emotions, fight response
Words: Agonizing, Apocalypse, Armageddon, Battle, Corrupt, Crazy, Deadly, Disgusting, Fight, Frenzy, Hate, Insane, Lunatic, Menacing, Painful, Poison, Rowdy, Sabotaging, Savage, Sins, Struggle, Treacherous, Uncontrollable, Vicious, Violent, Weak, Wild, Dying, Horrifying, Attack, Traumatized, Insult, Horribly, Hell
Best for: Competitive positioning, problem agitation, strong opinions
Trigger: Desire for thoroughness, no gaps
| Word | Signal |
|---|---|
| Completely | Total coverage |
| Copy | Replication |
| Detailed | Depth |
| Essential | Must-have |
| Impenetrable | Bulletproof |
| Meticulous | Care |
| Overcome | Victory |
| Painstaking | Effort |
| Practical | Actionable |
| Recreate | Exact replication |
| Replicate | Copy success |
| Relentless | Persistence |
| Ultimate | Best possible |
| Master | Expertise |
| Perfect | Ideal |
| Super | Enhanced |
| Best, Truly, Packed, Extremely, Deep, Better | Superlatives |
Example:
Trigger: Recognition of significance
Words: Gargantuan, Gigantic, Huge, Intense, Massive, Gripping, Goddamn, Seriously
Best for: Emphasis, scale, importance
Trigger: Acquisition, savings, gain
| Word | Emotional Hook |
|---|---|
| Affordable | Budget-friendly |
| Bargain | Great deal |
| Bonus | Extra value |
| Budget | Cost-conscious |
| Cheap | Low price |
| Convert | Action |
| Double, Triple | Multiplication |
| Free | Zero cost |
| Immediately, Instantly, Now, Today | Urgency |
| Forever | Permanence |
| Increase | Growth |
| Money | Financial |
| Never | Permanence |
| Off-limits | Scarcity |
| Overnight | Speed |
| Profit | Gain |
| Sale | Discount |
| Unlimited | No restrictions |
| Envy | Desire |
| Lucrative | Profitable |
| Steal | Great value |
Example:
Trigger: Desire for enjoyment, shareability
Words: Funniest, Hilarious, Laugh, Ridiculous
Best for: Social content, viral potential
Trigger: Desire for reliable guidance
| Word | Trust Signal |
|---|---|
| Absolute | Certainty |
| All-Inclusive | Comprehensive |
| Authentic | Genuine |
| Authoritative | Expert |
| Authority | Power |
| Backed | Supported |
| Bona fide | Legitimate |
| Complete | Thorough |
| Comprehensive | Full coverage |
| Conclusive | Final word |
| Definitive | Authoritative |
| Document | Proof |
| Expert | Knowledgeable |
| Final | Last word |
| Formula | System |
| Genuine | Real |
| Guaranteed | Risk-free |
| Honest | Truthful |
| Iron-clad | Unbreakable |
| Legitimate | Valid |
| Literally | Exact |
| Official | Sanctioned |
| Powerful | Strong |
| Proven | Tested |
| Psychological | Science-backed |
| Reliable | Dependable |
| Research, Studies | Evidence |
| Results | Outcomes |
| Solution | Answer |
| Strategy | Plan |
| Surefire | Certain |
| Validate | Confirm |
| Masterclass | Premium education |
Example:
Trigger: Desire to belong to elite group
| Word | Exclusivity Signal |
|---|---|
| Admit | Confession |
| Breaking | First to know |
| Confess, Confession | Secret sharing |
| Divulge | Reveal hidden |
| Elite | Top tier |
| Emerging | Early access |
| First | Priority |
| Hidden | Secret |
| Insider | Member only |
| Little-known | Rare knowledge |
| New | Fresh |
| Popular | Social proof |
| Priceless | Invaluable |
| Rare | Scarcity |
| Release | New availability |
| Reveal | Unveil |
| Secret | Hidden |
| Sly, Sneaky, Stealthy | Clever |
| Sneak-Peek | Preview |
| Special | Unique |
| Trend | Cutting edge |
| Truth | Honest |
| Unadulterated | Pure |
| Unconventional | Different |
| Uncovered, Undercover | Exposed |
| Underused | Hidden gem |
| Unique | One of a kind |
| Unseen, Untapped | New opportunity |
Example:
Trigger: Fear of failure, desire for success
Positive: Achieve, Success, Fail-Proof Negative (avoid these mistakes): Absurd, Awkward, Blunder, Clueless, Cringeworthy, Dumb, Fail, Failure, Faux Pas, Fool, Foolish, Idiot, Lame, Last, Mediocre, Mistake, Obvious, Pitiful, Reject, Rookie, Ruin, Senseless, Shameful, Silly, Stupid, Threaten, Triggers, Unknowingly, Useless, Waste
Example:
Trigger: Fear of harm, desire for security
Words: Accuse, Assault, Beware, Broke, Catastrophe, Caution, Cheat, Dangerous, Diagnosed, Dirty, Emergency, Ethical, Exactly, Fierce, Hoax, Horror, Jeopardy, Lifetime, Protect, Provoke, Punch, Recession-Proof, Sacred, Safe, Scam, Scared, Shaking, Signs, Survive, Terrifying, Unstoppable, Belong, Promise, Stop
Example:
Trigger: Desire for awe, shareability
Words: Alluring, Amazing, Astonishing, Astounding, Awesome, Badass, Bomb, Brilliant, Catapult, Charming, Defying, Delicious, Delightful, Dreamy, Epic, Explosive, Exquisite, Greatness, Heavenly, Incredible, Jaw-dropping, Kickass, Legendary, Mesmerizing, Mouth-watering, Nail, Spellbinding, Sublime, Triumph, Unbelievable, Unleashed, Polarizing, Dominate
Example:
| Goal | Primary Category | Secondary |
|---|---|---|
| Sales/Conversion | Greed, Urgency | Exclusivity |
| Trust/Authority | Authority | Completeness |
| Engagement | Novelty | Mind-blowing |
| Fear-based | Safety, Sadness | Savagery |
| Desire-based | Lust, Beauty | Prestige |
| FOMO | Exclusivity | Impatience |
Rule of 3: Use 2-3 power words per headline or CTA. More feels forced.
Placement priority:
## Power Words Enhancement
### Original Copy
> [Original text]
### Analysis
- **Current emotion:** [What it evokes now]
- **Missing:** [What emotional triggers are absent]
- **Goal:** [Desired action/emotion]
### Recommended Categories
1. **[Category]** - [Why this fits]
2. **[Category]** - [Why this fits]
### Enhanced Versions
#### Option 1: [Primary emotion focus]
> [Enhanced copy with power words **bolded**]
**Power words used:** [word] (category), [word] (category)
**Emotional shift:** [Before emotion] → [After emotion]
#### Option 2: [Alternative angle]
> [Enhanced copy]
**Power words used:** [list]
#### Option 3: [Stronger/softer variant]
> [Enhanced copy]
---
### Before/After Comparison
| Element | Before | After |
|---------|--------|-------|
| Headline | [original] | [enhanced] |
| CTA | [original] | [enhanced] |
| Body hook | [original] | [enhanced] |
### Caution
- Don't over-season: 2-3 power words max per sentence
- Match audience tone: "Badass" doesn't fit corporate B2B
- Test variants: What resonates varies by audience
Use power-words when... | Use other skills when... |
|---|---|
| Enhancing existing copy | Need full copy written (content-writer) |
| Punching up headlines | Need brand names (brand-namer) |
| Improving CTAs | Need full landing page (landing-page-builder) |
| Making email subject lines pop | Need email sequence (email-nurture) |
| Social post hooks | Need content strategy (content-calendar) |