Build professional visibility through LinkedIn, GitHub, conference speaking, and internal branding. Provides frameworks for personal brand development, content creation, and career growth.
This skill is limited to using the following tools:
references/cfp-writing.mdreferences/internal-visibility.mdreferences/linkedin-strategies.mdreferences/personal-brand-framework.mdreferences/storytelling-frames.mdBuild and maintain professional visibility as a software developer through strategic personal branding, content creation, and community engagement.
linkedin, github, portfolio, personal brand, branding, conference, speaking, cfp, call for papers, meetup, visibility, networking, thought leadership, content, blog, newsletter, internal visibility, career growth
This skill provides guidance when developers want to:
Your personal brand niche lives at the intersection of three circles:
┌─────────────┐
│ SKILLS │
│ What am I │
│ good at? │
└──────┬──────┘
│
┌──────────┼──────────┐
│ │ │
▼ ▼ ▼
┌───────┐ ┌───────┐ ┌───────┐
│ │ │ YOUR │ │ │
│ │◄─┤ NICHE ├─►│ │
│ │ │ │ │ │
└───┬───┘ └───────┘ └───┬───┘
│ │
▼ ▼
┌─────────────┐ ┌─────────────┐
│ INTERESTS │ │ MARKET │
│ What do I │ │ NEEDS │
│ enjoy? │ │ What's in │
└─────────────┘ │ demand? │
└─────────────┘
Create three columns and list at least 5 items in each:
| Skills (What I'm good at) | Interests (What I enjoy) | Market Needs (What's in demand) |
|---|---|---|
| Cloud architecture | Teaching/mentoring | AI/ML implementation |
| Performance optimization | Writing | Platform engineering |
| API design | Public speaking | Security/DevSecOps |
| Debugging complex systems | Open source | Developer experience |
| System design | Community building | Observability |
Your niche: Look for overlap across all three columns.
Use this formula to craft your positioning:
"I help [target audience] achieve [specific outcome] by [your unique approach]"
Headline Formula:
[Role] | [Specialization] | [Value Proposition]
Examples:
Use these templates to generate content ideas:
| Frame | Template | Example |
|---|---|---|
| Learning the Hard Way | "I [made mistake]. Here's what I learned..." | "I deployed to prod on Friday. Here's what I learned..." |
| Behind the Build | "Here's how we built [X] and why we chose [Y]..." | "Here's how we built our monitoring stack..." |
| Before/After | "We went from [problem] to [solution]. Here's how..." | "We went from 30s deploys to 3min. Here's how..." |
| Contrarian Take | "Everyone says [common belief]. But I think..." | "Everyone says microservices. But I think..." |
| Question Flip | "The question isn't [X], it's [Y]..." | "The question isn't 'which framework?' It's 'what problem?'" |
Structure: [What we did] + [Problem/Solution] + [Why it matters]
Examples:
What makes titles work:
Don't aim for KubeCon first. Build experience through:
Building your brand within your organization:
Keep a running list of accomplishments:
Update weekly. Use for performance reviews, promotion cases, and resume updates.
| From (Salesy) | To (Value-Driven) |
|---|---|
| "Look what I did!" | "Here's what I learned that might help you" |
| "Hire me!" | "I've been thinking about this problem..." |
| "I'm an expert" | "I've made these mistakes so you don't have to" |
| Self-promotion | Knowledge sharing |
For detailed guidance, see:
references/personal-brand-framework.md - Complete niche discovery and positioningreferences/linkedin-strategies.md - Post templates, engagement tactics, profile optimizationreferences/cfp-writing.md - Conference proposal examples and abstract templatesreferences/internal-visibility.md - Organizational visibility tacticsreferences/storytelling-frames.md - Content templates and story structures/soft-skills:craft-linkedin-post - Generate LinkedIn posts with storytelling frames/soft-skills:write-cfp - Draft conference proposals/soft-skills:brand-statement - Develop personal brand positioning