jtbd-psychographic-research

Description

Provides Jobs-to-be-Done and psychographic research frameworks for brand identity work. Auto-activates during brand positioning, voice development, messaging, and strategy phases. Use when discussing target audience, customer research, JTBD, jobs to be done, four forces, push pull anxiety habit, emotional jobs, social jobs, functional jobs, limbic types, VALS segments, psychographics, or customer motivations.

Tool Access

Full access

Inherits all available tools

Supporting Files

1 file

Additional assets for this skill

Tool Access

This skill inherits all available tools. When active, it can use any tool Claude has access to.

Supporting Assets

reference/templates.md

Links

GitHub Stats

0 forks

Updated 1 day ago

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