growth

Growth Skills

Growth skills for indie Apple developers — from analytics interpretation to press outreach to community building. Covers the non-code aspects of building a sustainable app business.

When This Skill Activates

Use this skill when the user:

• Asks about growing their app or user acquisition
• Wants to understand app metrics or analytics
• Asks about press/media outreach or getting reviews
• Wants to build a community around their app
• Asks about indie business operations (LLC, taxes, hiring)
• Mentions growth strategy, marketing, or user engagement
• Wants data-driven guidance on what to improve next

Available Skills

analytics-interpretation/

Interpret app metrics and make data-driven decisions. Covers DAU/MAU, retention curves, LTV/ARPU, App Store Connect analytics, funnel analysis (AARRR), cohort analysis, and decision trees for what to fix based on which metric is underperforming.

press-media/

Get press coverage and media attention for your app. Covers press kit preparation, finding relevant journalists/bloggers/YouTubers, pitch timing and embargo strategy, indie developer story angles, and email templates for outreach.

community-building/

Build and engage a user community around your app. Covers platform selection (Twitter/X, Mastodon, Reddit, Discord), building in public strategy, content calendars for solo developers, and converting community members into advocates.

indie-business/

Business fundamentals for indie app developers. Covers business entity setup (LLC, S-Corp), Apple Small Business Program, tax basics for app revenue, revenue tracking, when to hire, and financial planning for indie sustainability.

How to Use

1. Identify what growth stage the user is at:
   • Pre-launch: press-media (prepare press kit), community-building (build anticipation)
   • Just launched: analytics-interpretation (baseline metrics), press-media (launch outreach)
   • Growing: analytics-interpretation (optimize funnel), community-building (scale engagement)
   • Established: indie-business (formalize operations), analytics-interpretation (advanced cohorts)
2. Read the relevant sub-skill's SKILL.md for detailed workflow
3. Ask clarifying questions about the user's app, audience, and current metrics
4. Provide actionable guidance tailored to their specific situation