Personas (Jobs-to-be-Done)

Personas (Jobs-to-be-Done)

Desired Outcome

Produce one deliverable:

1. Personas — reports/01_ux/personas.md:
   • Job stories (JOB- IDs) — When [situation], I want to [motivation], so I can [outcome], covering functional / emotional / social dimensions
   • Persona cards (PER- IDs) — archetype, context & behaviors, JTBD, Pains, Gains, and a verbatim quote (marked [proto] if unvalidated)
   • A designated primary persona vs secondary / anti-personas

Personas are anchored to jobs (which survive pivots), not to demographics. Unvalidated content is explicitly a proto-persona scaffold.

Invocation

/product:generate-persona [--input=<file|dir>]... [--auto] [--lang=ja|en]

Argument/Flag	Required	Description
--input=<file|dir>	Recommended	Interview notes, surveys, analytics, support logs
--auto	Optional	Skip elicitation; generate proto-personas from inputs only
--lang	Optional	Override output language

Decision Criteria

• Anchor to jobs, not demographics. Every persona must carry at least one JOB- story.
• AI output is a scaffold. Mark unvalidated claims [proto]; emotional validity is weak until research confirms it. Prefer research data wherever it exists.
• Never fabricate demographics or quotes. Unknowns → TBD in Open Questions.
• Name a primary persona — the product cannot be optimized for "everyone".
• Stop condition: ≥1 job story per persona, each persona card complete (or TBD/[proto]), and a primary persona designated.

Prerequisites

Input	Required/Recommended	Source	If missing/empty
reports/00_core/vision-mission-value.md	Required	/product:define-vision	block with a message — personas need the target group
research material (--input)	Recommended	User	proceed as proto-persona; mark [proto]

Process

1. Read context — vision (target group), work/context.md, work/traceability.json, --input.
2. Extract jobs — write job stories from the target group's situations (functional/emotional/ social). Apply @rules/product/persona-jtbd.md.
3. Build cards — context, Pains, Gains, JTBD, verbatim (from research, else [proto]).
4. Prioritize — designate the primary persona vs secondary / anti-personas.
5. Append traceability — add JOB-/PER- nodes to work/traceability.json with Upstream VIS- references.
6. Record — write the file; append decisions to work/context.md; log TBD/[proto] items.

Output

reports/01_ux/personas.md, with JOB-/PER- ID tables (Upstream column) and the primary persona flagged.

Reference Materials

Resource	Purpose
@rules/product/persona-jtbd.md	JTBD job stories, persona cards, proto vs research-based

Related Skills

Skill	Relationship
/product:define-vision	Upstream — provides the target group
/product:map-journey	Downstream — maps the journey of each persona
/product:define-features	Downstream — features serve JOB-/PER-
/product:adapt-change	Re-runs this skill when the audience changes