claude-ads

Budget and bidding specialist. Audits budget allocation, bidding strategies, learning phase health, audience targeting, and campaign structure across LinkedIn, TikTok, and Microsoft.

Compliance and performance specialist. Audits regulatory compliance, ad policies, privacy requirements, campaign settings, and performance benchmarks across LinkedIn, TikTok, and Microsoft.

Creative quality specialist. Audits ad creative across LinkedIn, TikTok, and Microsoft for format diversity, fatigue signals, platform-native content, and spec compliance.

Google Ads audit specialist. Analyzes conversion tracking, wasted spend, account structure, keywords, Quality Score, ad assets, PMax, bidding, and settings.

Meta Ads audit specialist. Analyzes Pixel/CAPI health, EMQ scores, creative diversity and fatigue, account structure, learning phase, audience targeting, and Advantage+ campaigns.

Multi-platform paid advertising audit and optimization skill. Analyzes Google, Meta, YouTube, LinkedIn, TikTok, Microsoft, Apple, and Amazon Ads. 250+ checks with scoring, parallel agents, industry templates, AI creative generation, attribution and server-side tracking deep dives.

Amazon Ads deep analysis covering Sponsored Products, Sponsored Brands (incl. Sponsored Brands Video), Sponsored Display (audiences + contextual), and basic Amazon DSP. Evaluates campaign structure, ACOS/TACOS targets, search-term harvesting, negative keyword discipline, Brand Analytics signals, day-parting, bid management, auto vs manual campaign mix, ASIN targeting, and DSP retargeting. Use when user says Amazon Ads, Amazon advertising, Amazon PPC, Amazon search ads, Sponsored Products, Sponsored Brands, Sponsored Display, Amazon DSP, ACOS, TACOS, retail media audit, Amazon Marketing Services, AMS, or Amazon seller advertising.

Apple Ads (formerly Apple Search Ads) deep analysis for mobile app advertisers. Evaluates campaign structure, bid health, Custom Product Pages (CPPs), AdAttributionKit (view-through attribution 24h post-impression), MMP attribution, budget pacing, TAP coverage (Today/Search/Product Pages), Maximize Conversions bidding, and goal CPA benchmarks by country. Use when user says Apple Ads, Apple Search Ads, ASA, App Store ads, Apple ads, Search Ads, AdAttributionKit, view-through attribution, or is advertising a mobile app on iOS.

Cross-platform attribution health audit covering AdAttributionKit (iOS view-through 24h post-impression, WWDC 2025 configurable windows), GA4 attribution models (data-driven vs last-click), Consent Mode V2 enforcement, server-side attribution stitching, MMP integration health, and cross-device / cross-platform attribution. Use when user says attribution audit, attribution model, AdAttributionKit, AAK, view-through attribution, GA4 attribution, Consent Mode V2, conversion window, attribution window, MMP audit, AppsFlyer audit, Adjust audit, Branch audit, Singular audit, cross-device attribution, or cross-platform attribution.

Full multi-platform paid advertising audit with parallel subagent delegation. Analyzes Google Ads, Meta Ads, LinkedIn Ads, TikTok Ads, Microsoft Ads, and Apple Ads accounts via 6 parallel audit agents. Amazon Ads, cross-platform attribution, and server-side tracking are covered by their standalone sub-skills (ads-amazon, ads-attribution, ads-server-side-tracking) — Wave 3 will add their paired agents so they can dispatch in parallel here. Generates health score per platform and aggregate score (0-100). Use when user says audit, full ad check, analyze my ads, account health check, paid media audit, paid advertising audit, ad spend audit, advertising audit, or PPC audit.