write-brief

Write Brief

Produce the human decision artifact for a decided problem or bet, in the requested style. Narrative and FAQ styles persuade and align humans around the problem, why now, impact, and ask; memo style forces a yes/no or option choice with a recommendation and explicit ask. It is not an implementation spec. Each style renders from the same .product-eval/<scope>/ content (problem, evidence, themes, scores, decision). Never invent metrics, owners, or dates, write "Not provided in input" instead.

Preconditions

The brief is gated on decision-readiness. Check the item's latest verdict in .product-eval/<scope>/decisions-log.md: if there is no passing (Decide-now) verdict, or the latest outcome is "Run a research sprint", do not produce a confident brief. Say so, and offer a "decision-readiness brief" that states the gaps and points to design-test for the cheapest validating test instead.

Also run the conformance preflight in DATA-CONTRACT.md (Validation) on the scope files you render from; if scores.md, themes.md, or decisions-log.md fails a check, report the violation rather than rendering a brief from inconsistent data.

Styles, --style narrative | faq | memo | both

narrative / report

A flowing readout: problem → why now → proposed solution → customer & business impact → success metrics → the ask. Prose, not bullets; one quantified claim early; explicit before/after; no unsupported roadmap commitments. Optional press-release voice (write it as if already shipped). Structure and starters in references/opportunity-brief.md.

faq

The hard-questions version, the completeness gate. Answer the question bank in references/opportunity-brief.md (problem, customer, timing, alternatives, limitations, out-of-scope, failure modes, success metrics, one-way doors, …). This version is also the scaffold the critique lens-panel attacks before the doc is "done".

memo

A decision-oriented memo that forces a yes/no or option choice by a deadline, for driving a decision, not persuading. Headings in order: purpose & decision requested (one sentence + deadline) · executive summary (customer + business impact) · current state & evidence (each claim with source + strength) · root cause · options considered (≥3 incl. do-nothing; table Option | Summary | Benefits | Tradeoffs | Key risk | Why not selected) · recommended strategy (falsifiable success/failure criteria) · metrics scorecard (Metric | Baseline | Target | Owner | Date) · economics if relevant · risks/dependencies/mitigations (owner + close date) · the ask (concrete, owner- and time-bound). Run critique on the recommendation's falsifiability and whether do-nothing is honestly weighed.

both

Narrative as the readout, FAQ as the backing appendix.

Workflow

1. Load the decided problem, its evidence, scores, and verdict from the scope.
2. Render the requested style(s) from references/opportunity-brief.md.
3. Put evidence in appendices, not in marketing claims; cite source + strength.
4. Run critique (panel mode) on the FAQ and tag each answer resolved / open / contested before calling it done.
5. Export to docx/pdf if asked (read the docx/pdf skills). Write to .product-eval/<scope>/docs/.

Output

The brief in the requested style plus the critique summary (resolved / open / contested counts). Lead with the one-paragraph essence. End with Next move: and recommend resolving open FAQ items, pressure-testing the plan if commitment risk remains, or turning the approved decision into a build brief.